Henry Ford once said “Anyone who stops learning is old, whether at twenty or eighty”
That neatly sums up our vision: to build a platform for continuous professional development. A place that helps working executives and students equip themselves with the skills and knowledge needed to maneuver a new marketing landscape. One that is being increasingly shaped by the concept called 'Digital'.
Marketing is undergoing a massive shift – the old interruption format has given way to a more collaborative, participative model. ‘Consumer engagement’ a much bandied term holds true because consumers are willing to interact with brands that provide a relevant and rewarding conversation.
This new marketing reality is reflected in our education and training programmes, which are designed to address the real challenges faced by marketers on the job.
To ensure we deliver world class training and education, we have created a growing network of discipline specialists and training experts who help us co-create content and structure for our programmes.