Video Enhanced On-Line

International and National Events Management Professional Events Facilitation, With Ultimate Success

HRODC Postgraduate Training Institute

£ 30,150 - (Rs 24,58,219)
VAT not incl.

Important information

  • Seminar
  • Advanced
  • Online
  • 360 hours of study
  • Duration:
    120 Days
  • When:

This course is designed for:
Event Planners, Event Organisers, Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors, Event Managers, Project Managers, Marketing Managers, Senior operational managers with responsibility for managing teams whose role includes event management , Event Operation Coordinators, Budget Officers, Training or Seminar Coordinators, Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s Public Relation and marketing strategy and their effective deployment and Anybody who wants to gain knowledge in events planning, management, marketing, coordination and other matters pertaining to facilitating events

Important information

Requirements: Degree or Relevant Work Experience


Where and when

Starts Location

What you'll learn on the course

Operations Management
Event Management
Risk Management
Marketing Strategy
Event Planning
IT risk
Time management
IT Management
Human Resource management
Event Marketing
Event Coordination
Event Presentation
Events Finance
Event Risk Management
Event Project Management
Event Sponsorship

Course programme

Title of Modules:
  1. Event Planning, Ethics and Etiquettes
  2. Event Sponsorship
  3. Events Marketing
  4. Events Project, Human Resource and Operations Management
  5. Events Finance and Management: Public, Private, Corporate and Mega Events
  6. Event Risk Management and Safety
  7. Developing Excellent Event Presentation
  8. Time Management for Event Planners
  9. Event Coordination

Module 1: Event Planning
  • Introduction to Event Planning
  • Planning the Event
  • Business Planning for Events
  • Team Building
  • Venue Selection
  • Preparing for the Event
  • Finance for Events and Budgeting
  • Event Resources
  • Event Restraints
  • Risk Assessment
  • Event Evaluation
  • Promotion
  • Advertising
  • Public Relations
  • The Internet
  • Personal Selling
  • Event Booths
  • Presentation Skills
Module 2: Event Planning Ethics and Etiquettes
  • Business Ethics
  • Event Planner and Supplier Working Relationships
  • In-Office Sales Presentation
  • Communication between the Planners and Suppliers
  • Business Meals
  • Familiarization Tips
  • Industry Functions
  • Holiday Celebrations
  • Proposals and Quotes
  • Event Operations
  • On-Site Meetings
  • Business Referrals
  • Confidentiality
  • Business Favors
  • Fair Competition
  • Supplier-to-Supplier Ethics
  • Staff
  • Observing Proper Ethical Parameters
Business Etiquette
  • Business Ethic, Protocol and Entertaining: Within the Town
  • Business Ethic, Protocol and Entertaining: Out of the Town or Country
  • Codes of Conduct on Site
  • Event Planning Ethics, Etiquette and Essentials A-Z
  • Event Planning Do’s and Don’ts
Module 3: Events Sponsorship
  • Generating More Event Sponsorship
  • The Sponsorship Marketing Plan
  • Sponsorship Research
  • Effective Sponsorship Proposal
  • Sponsorship Success and Growth
  • Maintaining Good Image with the Sponsors
  • The Creative Approach to Sponsorship
  • The Keys to Successful Sponsorship Sales
  • The Legal Issues in Event Sponsorship
  • Sponsor-Client Relationship
  • Keeping Sponsors Coming Back
  • The Sponsorship Evaluation Process
  • The Globalisation of Event Sponsorship
  • Significance of Networking
  • The Future of Global Event Sponsorship
Modules 4&5: Events Marketing
  • Defining Marketing and Marketing Process
  • Understanding the Marketplace and Consumer
  • Designing a Customer-Driven Marketing Strategy and Marketing Mix
  • Extending Marketing
  • Conceptualising Event Marketing
  • The Evolution of Event Marketing
  • The Theory and Practice of Event Marketing
  • Sponsorship and Cause-Related Events Marketing
  • E-Event Marketing
  • Entertainment and Festival Event Marketing
  • Corporate Event Marketing
  • Association, Convention and Exhibition Event Marketing
  • Social Event Marketing
  • Future Forces and Trends in Event Marketing
  • Case Studies
Modules 6&7: Events Management
  • Managing Events and Event Projects
  • Event Design, Production and Operation
  • Event Human Resource Management, Finance Management and Event Marketing
  • Dealing with Different Types of Events
  • Events and Media
Module 8: Event Risk Management and Safety
  • Event Risk Management
  • Event Risk Assessment
  • Alcohol and Events
  • Crowd Control
  • Emergencies
  • Critical Issues for Event Safety
  • Outdoor Events: Stage Safety, Pyrotechnics, Parades and Demonstrations
  • Future Event Risk Management
Modules 9&10: Developing Excellent Event Presentation
  • The Art of Presenting
  • The Basics of Creating a Presentation
  • Delivering Presentation with Ease
  • Mastering the Power of PowerPoint
  • Checking Out Tips and Tricks for Common Presentations
  • Important Tips and Guidelines
Module 11: Time Management for Event Planners

  • Principles of Time Management
  • Contextualising Time Management
  • Time Management Theories
  • Setting Goals and Objectives
  • Planning
  • Getting Organised
  • Scheduling
  • Prioritising
  • Time Management and Manager
  • Meeting Management
  • Trading Game Scenario

Module 12: Event Coordination
  • Anatomy of an Event
  • The Event Element Assessment
  • Developing the Event Site
  • Accommodating the Audience
  • Providing the Event Infrastructure
  • Safe Operations
  • Coordinating the Event
  • Fundamentals of the Production
  • Staging the Entertainment Experience
  • Food and Beverage Operations
  • Making Event Memories
  • Ancillary Programs

Additional information

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS). Its registration number is 10019585 and can be verified at