International Diploma in Retail & Mall Management

TCA's International Diploma in Retail & Mall Management wherein you can gain the TCA periphery with a systematically ordered courseware comprising of case studies in addition to projects as well as industry drawn and trained faculty with hands on experience. Recognizing the enormity of opportunities in addition to the shortage of professionals in retail and in particular mall industry, TCA's International Diploma in Retail & Mall Management is the right course for aspirants who would like to grow to be retail professionals at decision-making levels in addition to those who own or manage a retail business in addition to learn the art of mall management. The one year program will set up students to a range of aspects of professional retailing. The program of study has been intended by a team of Retail professionals in addition to includes sessions in theory and practical applications in a balanced measure. In the first module you will be studying concpets related to retail prologue, conceptual differences between retail and other industries, retailing scene in India, opportunities in retail in Inida, growth drivers, bottlecnecks and why to go in for retail. In the second module you will be learning about retail life cycle, segmentation and categories of retail stores as well as retailing players, types of sales promotion techniques. Coming to the third module you will be learning about demographic trends like classification of customer base, interpreting needs and desires of the customers, factors affecting purchasing power, decison making process that zips in making purchase, retial outlets perception levels in the minds of consumers, understanding the customer DNA and many more such akin concepts related to demographic elements.In the next module candidates will be coming to terms with marketing fundamentals as well as research techniques, creating brand equity, behavioural patterns of the customers, knowing what business to business is all about, understanding channel as well as sales management and knowing the differenced between licensing and franchising. In the next module you will be learning about product life cycle, location scanning and logistics.Sixth sem would be on business strategy and supply chain management. In the seventh sem you will be learning about store operations as well as credit management. Lastly students would be exposed to case studies, communciation skills as well as interview techniques.