International PGDBM (U.S.A): Marketing

In Bangalore

Price on request
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Important information

  • Post Graduate Diploma
  • Bangalore

Important information

Where and when

Starts Location
On request
Loraa Business Academy #732, 7th cross, 11th main, 1st Floor, Mico Layout, BTM 2nd Stage, 560076, Karnataka, India
See map

Frequent Asked Questions

· Requirements

Eligibility criteria Every prospective student who would get enrolled into the current Academic Batch will run through the following criteria. # has to take part in the GDPI # has to undergo a Psychometric test # if taken any common entrance test, then should have acquire a minimum of 70% marks (Minimum 45% aggregate marks in the graduation)

Course programme

Course Content

# Introduction
# Defining Marketing in the 21st Century: Developing and Implementing
Marketing Strategies
# Understanding Market, Demand, segments: Creating customer value
(Market realities)
# Analyzing consumer markets and business markets (Buyers and consumers)
# Identifying Market segments: Creating Brand Equity (Segment)
Positioning and dealing with competition: setting product strategy
(Branding and positioning)
# Designing and managing Services: Developing pricing strategies
(Product and prices)
# Designing and managing value networks and channel: managing,
retaining and wholesaling Logistics (Pricing and channels)
# Designing and managing Integrated marketing communications and mass

Oklahoma Baptist University awards the degree

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