International PGDBM (U.S.A): Marketing
Post Graduate Diploma
In Bangalore
Description
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Type
Post Graduate Diploma
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Location
Bangalore
Facilities
Location
Start date
Start date
About this course
Eligibility criteria
Every prospective student who would get enrolled into the current Academic Batch will run through the following criteria.
# has to take part in the GDPI
# has to undergo a Psychometric test
# if taken any common entrance test, then should have acquire a
minimum of 70% marks (Minimum 45% aggregate marks in the graduation)
Reviews
Course programme
Marketing
# Introduction
# Defining Marketing in the 21st Century: Developing and Implementing
Marketing Strategies
# Understanding Market, Demand, segments: Creating customer value
(Market realities)
# Analyzing consumer markets and business markets (Buyers and consumers)
# Identifying Market segments: Creating Brand Equity (Segment)
Positioning and dealing with competition: setting product strategy
(Branding and positioning)
# Designing and managing Services: Developing pricing strategies
(Product and prices)
# Designing and managing value networks and channel: managing,
retaining and wholesaling Logistics (Pricing and channels)
# Designing and managing Integrated marketing communications and mass
Oklahoma Baptist University awards the degree
International PGDBM (U.S.A): Marketing