International Trade Promotion and Marketing (London)

HRODC Postgraduate Training Institute
In Central London (England)

£ 4,000 - (Rs 3,41,861)
+ VAT

Important information

  • Training
  • Advanced
  • Central london (England)
  • 30 hours of class
  • Duration:
    5 Days
  • When:
    Flexible
Description

Limited Objectives. By the conclusion of specified learning, delegates will be able to: Distinguish between approaches to marketing and their underlying philosopy. Demonstrate an awareness of the importance of the marketing mix to product or service success. List the different stages in the product life cycle. Demonstrate an understanding of why some manufacturers are only interested in particular life cycle stage. Indicate the implications of particular life cycle stage for the success or demise of particular entrants or players.
Suitable for: This course is designed for: Managers. Marketing Heads. Board of Directors. Supervisors. Operation Managers. Business Owners

Important information

Requirements: Degree or Work Experience

Venues

Where and when

Starts Location
Flexible
Flexible
Central London
Carburton Street, W1W 5EE, London, England
See map

What you'll learn on the course

Management
International Trade
IT
Marketing
Sales
Marketing Management
International
Export
Trade
Marketing Mix
Trade and the Global Economy
Product Life Cycle
Relationship Management
Organisational Analysis
International Trade Promotion
Key Success Factors
Export Trade
Managing National Exhibitions
World Trade Agreement (WTA) 1994
Distribution and Service Delivery
Sales Orientation
Production Orientation
International Trades Associations
Bilateral Trade Agreements
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Course programme

Course Contents, Concepts and Issues:

  • Definition of Marketing
  • The Different Approaches to Marketing
  • Production Orientation
  • Sales Orientation
  • The Marketing Concept
  • Marketing Management
  • THE 4PS: THE MARKETING MIX
  • Product or Service
  • Price
  • Promotion
  • Distribution
  • RELATIONSHIP MANAGEMENT
  • Internal Organisational Analysis: Strengths And Weaknesses
  • External Organisational Analysis: Opportunities And Threats
  • Key Success Factors
  • Product Life Cycle
  • BIRTH
  • GROWTH
  • SATURATION
  • SENILITY
  • DEATH
  • Distribution and Service Delivery
  • Trade and the Global Economy
  • Trade and the Global Economy
  • The Role of International Trade In Economic Development, Sustainability And Growth
  • Openness and Productivity
  • The World Trade Agreement (WTA) 1994
  • The Role of National Exhibitions in Promoting Export Trade
  • Organising and Managing National Exhibitions
  • The Role of International Exhibitions in Promoting Export Trade
  • International Trades Associations and Their Likely Contribution To National Export
  • Initiatives
  • Some International Trades Associations and Their Function;
  • Bilateral Trade Agreements: Their Merits and Demerits
  • The Winning Factors In Bilateral Trade Agreements

Additional information

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS). Its registration number is 10019585 and can be verified at http://www.ukrlp.co.uk/