Internet Marketing

The Internet is central to many consumers' lives and companies' marketing efforts. Growth in users, increased online shopping, and expanded advertising all support this conclusion. Customers are better informed, product information spreads more quickly and in less traditional ways, natural market boundaries break down, and new opportunities emerge. Marketing is being changed by these new capabilities and challenges. This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details - important details, and so much more. Some of the important topics are mentioned below1. Business advantages to Internet Marketing2. SEO's - How to optimize and market your company's featured products; how to rank in the search engines3. Adwords and search engine advertising4. Email marketing & how it builds your internet marketing and your online presence5. The Power of Social Networks - what to do with your social networks to expand your internet marketing