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Introduction to Digital Marketing

simplilearn
Online

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Important information

  • Course
  • Online
Description

Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
Trusted by the Fortune 500 companies as their learning provider for career growth and training
2000+ certified and experienced trainers conduct trainings for various courses across the globe
All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt.

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Opinions

R

19/03/2014
What I would highlight Training was very informative and nicely explained by the instructor. Training covered all the important topics.

Would you recommend this course? Yes.

What you'll learn on the course

Marketing
Digital Marketing

Course programme

Course Preview
  • Introduction to SEO
    • Lesson 1 - Search Engine Optimization
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What is SEO?
      • 1.4 How Do Search Engines Work?
      • 1.5 Results and Position
      • 1.6 SEO Processes in Large & Small Companies
      • 1.7 Learning More About SEO
  • Introduction to Social Media
    • Lesson 1 - Social Media
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 The Social Media Obsession
      • 1.4 Who Uses Social Media
      • 1.5 Social Media Impacts All Areas of Business
      • 1.6 Social Media In Small Businesses
      • 1.7 Social Media In Medium Businesses
      • 1.8 Social Media In Big Businesses
      • 1.9 The Social Media Landscape
      • 1.10 Why Marketers Love Blogs
      • 1.11 What Is Twitter?
      • 1.12 What Is Facebook?
      • 1.13 Media Sharing
      • 1.14 Social Check-Ins
      • 1.15 Putting It All Together
  • Introduction to PPC
    • Lesson 1 - Paid Search Advertising
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What is PPC?
      • 1.4 How PPC Works
      • 1.5 The PPC Cycle
      • 1.6 PPC for Small Companies
      • 1.7 PPC for Mid-Sized Companies
      • 1.8 PPC for Enterprise Companies
      • 1.9 PPC Advantage
      • 1.10 Thank You
  • Introduction to Conversion Optimization
    • Lesson 1 - Conversion Optimization
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Conversion Overview
      • 1.4 Understanding Customer Personas
      • 1.5 Personas and Segments
      • 1.6 Credibility
      • 1.7 Communicating with Your Customers
      • 1.8 Conversion & Web Analytics
      • 1.9 AIDAS
      • 1.10 Where Conversion Fits into Online Marketing
      • 1.11 Conversion & Online Marketing Today
  • Introduction to Web Analytics
    • Lesson 1 - Web Analytics
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Why Use Web Analytics?
      • 1.4 What is Web Analytics?
      • 1.5 Is It Really Hard?
      • 1.6 Conclusion
  • Introduction to Content Marketing
    • Lesson 1 - Content Marketing
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What Is Content Marketing?
      • 1.4 Content Marketing at Small Businesses
      • 1.5 Content Marketing at Mid-Sized Businesses
      • 1.6 Content Marketing at Large Businesses
      • 1.7 Roles and Positions
      • 1.8 Opportunities of Content Marketing
  • Introduction to Mobile Marketing
    • Lesson 1 - Mobile Marketing
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Definition of Mobile Marketing
      • 1.4 Mobile's Fit in Marketing Mix
      • 1.5 Mobile Marketing Is
      • 1.6 Mobile Marketing Isn't
      • 1.7 Mobile Marketing Opportunities
      • 1.8 Mobile Roles in Organizations
      • 1.9 Skills Required
      • 1.10 Mobile Is No Longer a Luxury
      • 1.11 Thank You

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