Introduction To Marketing

Lifezone Training
In Mumbai

Price on request
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Important information

  • Course
  • Mumbai
  • Duration:
    1 Day

Important information

Where and when

Starts Location
On request
109 Mahavir Industrial Estate, Mahakali Caves Road, Paper Box, Andheri (E), 400093, Maharashtra, India
See map

Course programme

This programme is specially designed for those candidates who are new to marketing. Candidates will be exposed to the significance of recognizing client's requirements; understand how they can target client; understand how to equal their work with client needs and understand all the details relevant to the 4 P's' of marketing: Products, placements, costing & promotions.

Who Must Attend:

The ones who are fresher to the marketing occupation and those who face clients and thus are required to be well informed about client & marketing ethics in common.

Candidates will learn:

* The commercial marketing mix
* Meaning of realistic marketing
* Dissimilarities between product, sales & marketing-led organizations
* The procedure of marketing
* Client profile & targets
* Marketing scheduling procedure
* Marketing Sub-set
* Straight marketing, franchising, circulating etc

Course Syllabus:

* Free Marketplaces: Supplies & demands. Outside influence - Marketing definition
* Marketing procedure: The contents, planning, viewpoints, mission and goals
* 4 P's: Products, costing, placements & promotions; characteristics, mertis, profits
* Marketplace Share: Predictions, life sequences, Boston matrix. The advertising audits - segmentations & sectoring
* Scheduling & Investigation: Procedures & resources of information. Social & economical, profiling, basic and secondary study. The costing procedure, concessions and positioning
* Preparation of market study projects: Requirements Hierarchy, reasons behind purchasing. Design of a usual market study agency
* The mix of Communication: Public Relations, publicity, promotion, promotion of sales and brochures
* Market Paths: Offer placing. Planning of Sales and logistics. Franchising, vending, wholesaling, direct marketing and telesales
* Advertising Agency Briefing: usual advertising agency Design. Terminology of Advertising. Knowledge, Illustration and viewpoints. subject matters, plans & Straplines, innovative briefing

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