Gain an understanding of the implications of SEO

Introduction to Search Engine Optimisation

Concise Training
Online

£ 99 - (Rs 8,415)
+ VAT

Important information

  • Training
  • Beginner
  • Online
  • 5 hours of study
  • Duration:
    60 Days
  • When:
    Flexible
  • Online campus
  • Support service
  • Personal tutor
Description

You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built and maintained using relevant structure and keywords.

Please note that this course is not government funded.

Important information
What are the course objectives?

Learning Object 1
- What is Search Engine Optimisation?
- Why is Search Engine Optimisation important?
- Different search engines
- Positive & negative factors
- Focusing on Google
- High-level steps of Search Engine Optimisation

Learning Object 2
- What are keywords?
- Identifying keywords or keyword phrases for a business
- Checking the competitiveness of keywords
- Checking how competitors are using keywords
- Where to use keywords on a website
- Tags / categories
- Using keywords in blogs, videos and social media
- The importance of Locations for local search
- Creating Google Locations

Learning Object 3
- What is link building?
- Why is it important?
- Link building on videos
- How to build links
- Site speed
- Creating a Google My Business profile
- Best practise for local businesses
- Best practise using SEO
- Summary of things to do
- Summary of things to avoid

Is this course for me?

This course is intended to provide you with a basic overview of what is involved in implementing Search Engine Optimisation.

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requirements: You must have an internet connection.

Certificate of attendance from Concise Training

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Creative Thinking
Marketing Strategy
Email Marketing
Digital Marketing
Search Engine Optimization
Targeted Advertising
Advertising and Marketing
Email Advertising
SEO
Online Advertising
Social Media
Effective Communication
Social marketing
Web optimisation

Course programme

The Concise Training course gives you practical, step by step tips that you can see working in reality.  You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

You will cover the following learning objects:

Learning Object 1 – What is SEO and why is it important? Looking at different search engines and some high-level steps to optimise your website.

Learning Object 2 – Selecting the right keywords and how to use these for SEO.

Learning Object 3 – An introduction to link building and best practice SEO.

Support from Concise Training is available via our online forum.

Additional information

You will receive support from the author of the UK's first accredited social media qualification.

Please note that this course is not government funded.