ITC Limited established the prestigious ITC Sangeet Research Academy (ITC-SRA) in 1978 with the objective of preserving and promoting Hindustani Classical Music. ITC-SRA has played a major role to revive and nurture India's rich heritage of Hindustani Classical Music. This rich musical tradition, a national treasure trove, would have otherwise worn out with the passage of time and become a part of history.
ITC-SRA enshrines the principles that nurture the past to build the future. More importantly, it embodies the underlying philosophy and spirit of this art form.
-Aims and Objectives:
The loss of royal patronage threw the arts open to public mercy. Classical music, in its pure form, is fundamentally a complex study and therefore, cannot come within the reach of the uninitiated. As a result, serious music suffered. Pt. V N Bhatkhande and Pt. V D Paluskar tried to bring classical music within the reach of the middle class intelligentsia, in a systematic way, by introducing music education in universities and institutions. But such institutions rarely succeeded in producing musicians.
History reveals that the only effective method to impart the complex techniques of any art form, especially music, is through long years of close involvement between teacher and student. This enables the teacher help the student imbibe music as an art form, while yet allowing it to naturally unfold in its full creative splendour.
ITC Ltd., therefore, chose classical music as its area of soc