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Library Advocacy Unshushed - University of Toronto



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Become a powerful advocate for the values and future of libraries and librarianship. Be informed, strategic, passionate, and unshushed!With this course you earn while you learn, you gain recognized qualifications, job specific skills and knowledge and this helps you stand out in the job market.

Important information

Requirements: Knowledge of librarianship and library services is recommended, but not required.


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What you'll learn on the course


Course programme

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How can we strengthen libraries and librarians in the advancement of knowledge, creativity, and literacy in the 21st century? Though libraries have been loved for over 3,600 years, their relevance in the digital age is being questioned, and their economic and social impacts are poorly understood. What is really essential about libraries and librarians, today and tomorrow? How can library members and all who support the mission of 21st-century librarianship raise the profile and support of these timeless values and services, and ensure universal access to the universe of ideas in all our communities? This course is based on what works. We’ll take an inspired, strategic, evidence-based approach to advocacy for the future of strong communities – cities, villages, universities and colleges, research and development centres, businesses, and not-for-profits.

What you'll learn

  • Acquire insights on your own motivations, reflect on the principles of librarianship, and identify what’s at stake for libraries
  • Employ key research relevant to advocacy for libraries: evidence on perceptions of libraries; values and assumptions of decision makers; and the dynamics of influence
  • Consider and apply ways to exert influence and engage others
  • Adopt a strategic perspective in planning for your advocacy
  • Communicate more effectively, and develop and strengthen strategic relationships
  • Plan and apply best practice to move an advocacy objective forward

Additional information

Wendy Newman Wendy Newman: Senior Fellow and Lecturer, Faculty of Information, University of Toronto has contributed in administrative, advocacy, consulting, and educational roles to libraries and the communities they serve, and to library associations in North America and beyond. As a public library director, she has led ground-breaking partnerships that build community capacity and advance economic and social strengths. A passionate advocate for libraries and librarianship in the public policy arena, she served on the National Broadband Task Force, the Blue Ribbon Panel on Smart Communities, and the Board of Directors of MediaSmarts. Her consulting practice has focused on strategic issues in librarianship. She is former president of the Canadian Library Association and a long-time member of the American Library Association.