Learn how to get more out of LinkedIn

LinkedIn for Business

Concise Training
5 opinions

£ 99 - (Rs 8,259)

Important information

Typology Training
Level Beginner
Methodology Online
Class hours 9 hours of study
Duration 60 Days
Start Flexible
Online campus Yes
Support service Yes
  • Training
  • Beginner
  • Online
  • 9 hours of study
  • Duration:
    60 Days
  • Start:
  • Online campus
  • Support service

By the end of this course, you will have an optimised LinkedIn profile that fully represents who you are and you will be able to use LinkedIn to find and connect with key business contacts and prospective customers.

Please note that this course is not government funded.

Important information
What are the course objectives?

Learning Object 1
- What is LinkedIn?
- The history of LinkedIn
- Content or relationship marketing?
- Why would you want to use LinkedIn?
- Who is the LinkedIn audience?

Learning Object 2
- Joining LinkedIn
- Using keywords on your LinkedIn profile
- Completing an individual profile - all elements covered
- Profile security

Learning Object 3
- Who to connect with
- Finding contacts
- Engaging with contacts
- Deciding who can see your connections
- LinkedIn Education pages
- Status updates
- Using Groups
- Using LinkedIn for research
- Who can see you when you look at their profile?
- Using LinkedIn to find a job
- LinkedIn Pulse
- Types of LinkedIn accounts

Learning Object 4
- Finding out more about using LinkedIn for business
- Why have a company profile?
- Creating a LinkedIn company profile
- Linking an individual profile to a company profile
- Showcase Pages
- Insights
- Creating a Group
- LinkedIn advertising
- Sponsored updates
- How to measure success on LinkedIn
- Best practice on LinkedIn

Is this course for me?

This course is intended for anyone who is currently using or looking to use LinkedIn. You will learn how LinkedIn can be used more effectively to market your business and profile.

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requirements: You must have an internet connection.

Certificate of attendance from Concise Training


Where and when

Starts Location
Starts Flexible


Julie Stevens
What I would highlight Mary has been splendid in helping me to advance in an online networking system and begin me on the means to utilizing the apparatuses considerably more adequately. She showed me a wide range of things about LinkedIn that I had not spotted – and additionally letting you know how to utilize things, she likewise clarifies the reasons why. It makes everything such a great amount of less demanding to get it. Remote preparing over the Internet has been splendid.

What could be improved Everything OK.

Course taken: February 2016 | Would you recommend this centre?
Amanda Barnett
What I would highlight It has taken me ages to get myself straightened out and welcome Mary into the workplace to give us some preparation on LinkedIn. She was quiet, persistent, educated and accommodating. I would suggest Mary for your IT preparing needs.

What could be improved No negative aspects.

Course taken: April 2016 | Would you recommend this centre?
Philip Arnold
What I would highlight I have as of late gone to a workshop keep running by Mary intended to raise my mindfulness and more compelling utilization of Linkedin as an instrument for interfacing with my customers, administration suppliers, prospects and so forth. I can sincerely say this was one of the best courses I have gone to – Mary has a top to bottom information of Linkedin and how best to influence its numerous elements by means of hands-on cases and a nitty gritty audit of profiles, experience, upgrades and so on.

What could be improved N/A.

Course taken: May 2016 | Would you recommend this centre?

What you'll learn on the course

Search Engine Optimization
Advertising Strategy
Writing for the Web
Social Media
Marketing Campaign
Writing Skills
Search engine positioning
Internet Advertising

Course programme

This comprehensive step by step course covers everything you need to know to build new relationships and win new business on LinkedIn. It is written in plain, easy to understand English and is broken down into manageable learning objects:

Learning Object 1 - What is LinkedIn and the history behind it? Looking at the audience on LinkedIn and the type of marketing approach to take.

Learning Object 2 – Joining linked in and creating an optimised profile.

Learning Object 3 – Finding and engaging with contacts on LinkedIn, using LinkedIn for research purposes, using groups and pages.

Learning Object 4 – Company profiles and pages, LinkedIn advertising, measuring success and best practice.

The course includes support through the Concise Forum.

Please note that this course is not government funded.

Additional information

You will receive support from the author of the UK's first accredited social media qualification.