M.A. in Advertising and Public RelationsSchool of Broadcasting and Communication
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Bachelors Degree from a recognized university · Entrance examination GMAT, GRE, GATE scores accepted.
Objective : In a fast changing world, the meaning and scope of Communication and Public Relations has acquired broader dimensions. The emergence of post modern and knowledge societies has thrown new challenges to the communicator. This course has been deigned in view of these challenges and for preparing student to meet them. The program based on a Semester system comprises of classes in 18 core and functional areas thus providing the students with conceptual knowledge about the industry. This is substantiated by a two months intensive field-training programme (summer training) interspaced between the two years, which helps in giving them an exposure to practical problem solving skills. The students also involve themselves in analyzing various media. In order to get an update on the new and emerging trends in the Industry and the processes responsible for the same, guest lectures/workshops by eminent personalities from the Advertising corporate worlds are organized on a regular basis. Course Content : Semester 1 M-1. Introduction to Communication Media M-2. Origin and growth of Indian Media M-3. Introduction to Socio - Economic Policy M-4. Media language: Structure Style and Translation M-5. Basic Computer Application M-6. Practical and Comprehensive Viva Voce Semester 2 M-7. Principles and Practices of Public Relations M-8. Principal and Practices of Management M-9. Advertising Management M-10. Communication for Development M-11. Transcreation M-12. Computer: Desktop Publishing and Multimedia Semester 3 M-13. Advertising and Brand Management M-14. Tools and Techniques of Communication M-15. Consumer Behavior M-16. Introduction to Marketing Management M-17. e-PR and Web Advertising M-18. Communication Research. Semester 4 M-19. Mass media: Ethics and Laws M-20. Media planning M-21. Specialized Copywriting M-22. Corporate and Business Communication M-23. APR through Electronic Media M-24. Writing for Media.