M.B.A : MARKETING

Muthayammal Engineering College
In Madurai

Price on request
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Important information

  • Master
  • Madurai
Description

Important information
Venues

Where and when

Starts Location
On request
Madurai
Muthayammal Engineering College, Rasipuram , Namakkal District, Tamilnadu., 637408, Tamil Nadu, India
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Course programme

TRIMESTER - I

Value Based Management
Environmental Management
Economic Analysis for Business
Decisions
Data Analysis for Decision
Making
Organizational Behaviour
Financial & Management
Accounting
Executive Communication &
Personal Growth Laboratory - Practical

TRIMESTER-II

Decision Models & Management
Science
Marketing Management
Human Resource Management
Management Information
Systems
Total Quality Management
Legal Environment of Business
Business Application Software-
Practical

TRIMESTER-III

Financial Management
Production & Operation
Management
International Business
Management
Strategic Management
Application of Research
Methods in Management
Intellectual Property Rights
Emerging Trends in
Management (Case analysis & Seminar) - Practical

TRIMESTER-IV

Customer Relationship Management
Corporate Governance and Corporate Social Responsibility


MARKETING

Services Marketing
Brand Management
Sales & Distribution
Management
Marketing Research
Advertising and Promotion
Management
Rural Marketing
International Marketing
Retail Management
Marketing channels
Consumer Behavior

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