M.B.A in Marketing Management

Master

In Nainital

Price on request

Description

  • Type

    Master

  • Location

    Nainital

Facilities

Location

Start date

Nainital (Uttarākhand)
See map
G.B. Pant University of Agriculture and Technology Pantnagar, 263145

Start date

On request

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Course programme

In the first year, students are given a holistic view of general principles of management covering all functional areas of management. The students are tested in the field during their summer training at various corporate houses. Successively, in the third semester students acquire expertise in the specific industries of their choice viz. input supply, food, pharmaceuticals, fertilizers, pesticides, farm machinery etc.. In the final semester students undertake full-time final project (four months) which helps them to take off intricacies of the target industry.

Course Structure

1st Semester
1. Management Functions & Organizational Behaviour
2.Managerial Economics
3.Business Statistics and Data Analysis
4.Business Laws and Ethics
5.Computers for Managers
6.Industrial Psychology
7.Managerial Accounting and Control
8.Marketing Management

2nd Semester
1.Research Methodology in Management
2.Business Environment, Development and Policy
3.Management Information System
4.Communication for Management and Business
5.Human Resource Management
6.Production and Operations Management
7.Operations Research
8.Financial Management
9.Industrial Attachment

3rd Semester
1.Seminar
2.Strategic Management
3.Total Quality Management
4.International Marketing and Finance
5.Elective 1
6.Elective 2
7.Elective 3

4th Semester
1.Entrepreneurship Development
2.Project
3.Technology Management and IPR
4.Elective 4

Marketing Management
1.Advertising and Sales Promotion
2.Sales and Distribution Management
3.Marketing Research
4. Product and Brand Management

This Program Offers Elective in Marketing management.

M.B.A in Marketing Management

Price on request