M.B.A in MARKETING MANAGEMENT
Master
In Erode
Description
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Type
Master
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Location
Erode
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
M.B.A in MARKETING MANAGEMENT
Course Content:
SEMESTER I
MANAGEMENT PROCESS
MANAGERIAL ECONOMICS
ORGANISATIONAL BEHAVIOUR
ACCOUNTING FOR MANAGERS
QUANTITATIVE TECHNIQUES
MANAGERIAL COMMUNICATION
COMPUTER APPLICATIONS IN MANAGEMENT
SEMESTER II
OPERATIONS MANAGEMENT
FINANCIAL MANAGEMENT
MARKETING MANAGEMENT
HUMAN RESOURCE MANAGEMENT
OPERATIONS RESEARCH
MANAGEMENT INFORMATION SYSTEM
BUSINESS LAW
SEMESTER III
STRATEGIC MANAGEMENT
RESEARCH METHODOLOGY
INTERNATIONAL BUSINESS
BUSINESS ETHICS
Specialization Papers
SALES AND DISTRIBUTION MANAGEMENT
MARKETING OF SERVICES
MARKETING COMMUNICATION
TECHNOLOGY MANAGEMENT
TOTAL QUALITY MANAGEMENT
SUPPLY CHAIN MANAGEMENT
ELECTRONIC COMMERCE
DATABASE MANAGEMENT SYSTEM
SYSTEM ANALYSIS AND DESIGN
SEMESTER IV
FINANCIAL SERVICES AND INSTITUTIONS
SECURITY ANALYIS AND PORTFOLIO MANAGEMENT
INSURANCE MANAGEMENT
ORGANISATIONAL DEVELOPMENT
HUMAN RESOURCE DEVELOPMENT
LABOUR LEGISLATIONS
M.B.A in MARKETING MANAGEMENT