M.B.A. (Media & Event Management)

Semester : First

1 SFMC-711 Introduction to
Communication and Mass
Media
3 0 0 3 Regular
2 SFMC-712 Business Environment 3 0 0 3 Regular
3 SFMC-713 Public Relations 3 0 0 3 Regular
4 SFMC-714 Financial Management 2 1 0 3 Regular
5 SFMC-715 Media Laws & Labor Welfare. 3 0 0 3 Regular
6 SFMC-716 Business Communication 2 1 0 3 Regular
7 SFMC-717 Managerial Economics 2 1 0 3 Regular
8 COMP-405 Computer Application in
Media
2 0 1 3 Regular

Semester : Second

1 SFMC-721 Consumer Behavior in Media 2 1 0 3 Regular
2 SFMC-722 Theories and Models of Mass
Communication
3 0 0 3 Regular
3 SFMC-723 Marketing & Brand
Management
3 0 0 3 Regular
4 SFMC-724 Organizational Behavior and
Organizational Development
3 0 0 3 Regular
5 SFMC-725 Management Information 2 1 0 3 Regular
Systems
6. SFMC-726 Advertising Management 3 0 0 3 Regular
7. SFMC-727 Research Methodology 2 1 0 3 Regular

Semester : Third

1 SFMC-731 Visual Communication 2 1 0 3 Regular
2 SFMC-732 Advertising Research 3 0 0 3 Regular
3 SFMC-733 Event Production & Logistics 2 1 0 3 Regular
*4 SFMC-734 Media Campaign, Planning &
Work Shop
2 1 0 3 Regular
5 SFMC-735 Sales Promotion & Direct
Marketing in Media
2 1 0 3 Regular

Semester : Fourth

1 SFMC-741 Event Management 4 1 0 5 Regular
2 SFMC-742 Media Management 4 1 0 5 Regular
3 SFMC-743 Project Non Credit
4 SFMC-744 Dissertation & Viva Voce