M.B.A. (Media & Event Management)

Sam Higginbottom Inst. of Agriculture,Technology & Sciences
In Allahabad

Price on request
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Important information

Typology Master
Start Allahabad
  • Master
  • Allahabad
Description

Important information
Venues

Where and when

Starts Location
On request
Allahabad
Post. Agriculture Institute, Allahabad 211007, U.P, India, 211007, Uttar Pradesh, India
See map
Starts On request
Location
Allahabad
Post. Agriculture Institute, Allahabad 211007, U.P, India, 211007, Uttar Pradesh, India
See map

Course programme

Semester : First

1 SFMC-711 Introduction to
Communication and Mass
Media
3 0 0 3 Regular
2 SFMC-712 Business Environment 3 0 0 3 Regular
3 SFMC-713 Public Relations 3 0 0 3 Regular
4 SFMC-714 Financial Management 2 1 0 3 Regular
5 SFMC-715 Media Laws & Labor Welfare. 3 0 0 3 Regular
6 SFMC-716 Business Communication 2 1 0 3 Regular
7 SFMC-717 Managerial Economics 2 1 0 3 Regular
8 COMP-405 Computer Application in
Media
2 0 1 3 Regular

Semester : Second

1 SFMC-721 Consumer Behavior in Media 2 1 0 3 Regular
2 SFMC-722 Theories and Models of Mass
Communication
3 0 0 3 Regular
3 SFMC-723 Marketing & Brand
Management
3 0 0 3 Regular
4 SFMC-724 Organizational Behavior and
Organizational Development
3 0 0 3 Regular
5 SFMC-725 Management Information 2 1 0 3 Regular
Systems
6. SFMC-726 Advertising Management 3 0 0 3 Regular
7. SFMC-727 Research Methodology 2 1 0 3 Regular

Semester : Third

1 SFMC-731 Visual Communication 2 1 0 3 Regular
2 SFMC-732 Advertising Research 3 0 0 3 Regular
3 SFMC-733 Event Production & Logistics 2 1 0 3 Regular
*4 SFMC-734 Media Campaign, Planning &
Work Shop
2 1 0 3 Regular
5 SFMC-735 Sales Promotion & Direct
Marketing in Media
2 1 0 3 Regular

Semester : Fourth

1 SFMC-741 Event Management 4 1 0 5 Regular
2 SFMC-742 Media Management 4 1 0 5 Regular
3 SFMC-743 Project Non Credit
4 SFMC-744 Dissertation & Viva Voce

Achievements for this centre


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