M.Com (Marketing)

M.Com (Marketing)

The human resources requirements of industry largely focus on the versatile skills of the business experts having competency in applied accounting, finance and commerce. The traditional commerce graduates have failed to play their effective roll in today's fast changing and growing business environment. As such the Chhattisgarh University has designed M.Com Program offering specialization in large number of dynamic discipline. The competency-based curriculum of the program exposes students to knowledge and insight essential for effective contribution in our increasingly competitive, technological, interdependent and rapidly changing business environment.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Marketing Principles
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Economic Principles
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Accounting & Decision Making
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Consumer Behavior OR Marketing Communications
# YEAR-2
E-Marketing
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Project Management in Commerce
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Marketing Ethics
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Strategic Marketing
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International Marketing
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Dissertation & Viva Voce

Career Opportunities
Graduates of this program in Marketing are trained to be professional marketers equipped with life-long learning skills. You will possess the ability to relate effectively and confidently with people and businesses in the global arena. Marketing is an exciting and dynamic career. As you are trained to be flexible and creative problem-solvers, employment prospects are bright in a wide range of challenging fields such as advertising, conference and exhibition, direct marketing, sales promotions, public relations, industrial sales, marketing research, retailing of fast moving consumer goods, and general marketing.

This is a correspondence course.