M. Com in Marketing ManagementSardar Patel University
Price on request
- Vallabh vidhyanagar
Paper- I: ADVANCED BUSINESS MANAGEMENT
It's main objective is to make students learn about concepts and emerging challenges in the field of management in THE TWENTY FIRST CENTURY. The topics covered are Globalisation, TQM, SRB, Business Ethics and other such topics.
Paper- II: MANAGERIAL FINANCE
It deals with key decisions of Financial Management and includes topics on Portfolio Analysis and Selection, International FM and other related topics.
Paper- III: ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS
It is designed to make students understand Entrepreneurship Development, Process, Environmental Influences, Incentives and Assistance from Institutions to Entrepreneurs, Project Management, Problems of Women Entrepreneurship and other concerned topics.
Paper- IV: BUSINESS ENVIRONMENT
The objective of this paper is to provide an integrative view of Macro and Micro variables of Business Environment. It covers various major Macro and Micro Policies and Strategies and its impact on Business and Society. It reviews performance of an Indian Economy, Foreign Trade, Industry, etc.
GROUP: 3 MARKETING MANAGEMENT
The objective of this group is to impart depth of knowledge relating to various areas of Marketing Management.
Paper I: Advanced Marketing Management
It consists of areas like Customers' Value, Customers' Satisfaction, Business to Business Marketing, Marketing Control, Strategic Marketing, and such other topics.
Paper II: Integrated Marketing Communication
It deals with various aspects of An Advertising, Advertising and Marketing, Advertising Organisation, Message Design, Media's Effectiveness, Direct Marketing and other concerned topics.
Paper III: Marketing Research
It includes areas like Basic Concepts, Research Design, Sampling, Data Processing and Analysis, Testing of Hypotheses, Measurement and Scaling, Report Preparation, Applications of Marketing Research etc.
Paper IV: Consumer Behaviour
It relates to Basic Issues, Concepts and Applications of CB, Life Style Marketing, Influences on CB, and Models on Buying Behaviour.