M. Com in Marketing Management.(Self-Financed)

Sardar Patel University
In Vallabh Vidhyanagar

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Important information

  • Master
  • Vallabh vidhyanagar
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Vallabh Vidhyanagar
Vallabh Vidyanagar , Gujarat, India
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Course programme

Paper- I: ADVANCED BUSINESS MANAGEMENT

It's main objective is to make students learn about concepts and emerging challenges in the field of management in THE TWENTY FIRST CENTURY. The topics covered are Globalisation, TQM, SRB, Business Ethics and other such topics.

Paper- II: MANAGERIAL FINANCE

It deals with key decisions of Financial Management and includes topics on Portfolio Analysis and Selection, International FM and other related topics.


Paper- III: ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS

It is designed to make students understand Entrepreneurship Development, Process, Environmental Influences, Incentives and Assistance from Institutions to Entrepreneurs, Project Management, Problems of Women Entrepreneurship and other concerned topics.


Paper- IV: BUSINESS ENVIRONMENT

The objective of this paper is to provide an integrative view of Macro and Micro variables of Business Environment. It covers various major Macro and Micro Policies and Strategies and its impact on Business and Society. It reviews performance of an Indian Economy, Foreign Trade, Industry, etc.

Specialization:

GROUP: 3 MARKETING MANAGEMENT

The objective of this group is to impart depth of knowledge relating to various areas of Marketing Management.


Paper I: Advanced Marketing Management

It consists of areas like Customers' Value, Customers' Satisfaction, Business to Business Marketing, Marketing Control, Strategic Marketing, and such other topics.


Paper II: Integrated Marketing Communication

It deals with various aspects of An Advertising, Advertising and Marketing, Advertising Organisation, Message Design, Media's Effectiveness, Direct Marketing and other concerned topics.


Paper III: Marketing Research

It includes areas like Basic Concepts, Research Design, Sampling, Data Processing and Analysis, Testing of Hypotheses, Measurement and Scaling, Report Preparation, Applications of Marketing Research etc.


Paper IV: Consumer Behaviour

It relates to Basic Issues, Concepts and Applications of CB, Life Style Marketing, Influences on CB, and Models on Buying Behaviour..


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