M.A. in Communication (Advertising Strategy)M.O.P. VAISHNAV COLLEGE FOR WOMEN
Price on request
M.A. in Communication (Advertising Strategy)
The Course unfolds an exhaustive study into the understanding and making of the Television and Radio production, Film making, Script writing, Web designing, Graphics and animation. The growth in media and entertainment industry has led to the demand for media managers in
large numbers; in order to meet this demand of the industry the department has started course M.A. Media Management in 2008.
-This program is designed to inculcate professional excellence to bridge the gap between
theoretical knowledge and the practicalities of the professional industry.
-To equip students to suit the current trends in the media industry.
-To train students to exalt in corporate communication in media related industries and multinational companies.
Specialisation: Advertising Strategy
To sustain in this competitive world advertising becomes indispensable. It is nearly impossible to
imagine a day without advertising. Realizing the growing need and demand for advertising the
course offers a live ad strategy presentation by the students.
The students can create an ad strategy for any product or service. By creating this strategy the
students get hands on experience in every aspect of advertising.
• Conceptualizing creative
• Media planning
• Press relations