M.A. in Communication (Advertising Strategy)

M.O.P. VAISHNAV COLLEGE FOR WOMEN
In Chennai

Price on request
You can also call the Study Centre
44283... More
Compare this course with other similar courses
See all

Important information

  • Master
  • Chennai
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
20, IV Lane , Nungambakkam High Road, 600034, Tamil Nadu, India
See map

Opinions

There are no opinions on this course yet

Course programme

M.A. in Communication (Advertising Strategy)

The Course unfolds an exhaustive study into the understanding and making of the Television and Radio production, Film making, Script writing, Web designing, Graphics and animation. The growth in media and entertainment industry has led to the demand for media managers in
large numbers; in order to meet this demand of the industry the department has started course M.A. Media Management in 2008.

CORE OBJECTIVES
-This program is designed to inculcate professional excellence to bridge the gap between
theoretical knowledge and the practicalities of the professional industry.
-To equip students to suit the current trends in the media industry.
-To train students to exalt in corporate communication in media related industries and multinational companies.

Specialisation: Advertising Strategy

To sustain in this competitive world advertising becomes indispensable. It is nearly impossible to
imagine a day without advertising. Realizing the growing need and demand for advertising the
course offers a live ad strategy presentation by the students.
The students can create an ad strategy for any product or service. By creating this strategy the
students get hands on experience in every aspect of advertising.
• Conceptualizing creative
• Visualizing
• Copywriting
• Media planning
• Press relations


Compare this course with other similar courses
See all