M.A in Electronic Media Production and Management

This regular, full time face-to-face programme will equip the students in electronic media radio, television, and new media, production and management. The programme is designed to teach the students the basics of sound, visual communication, camera handling and new media production. It will expose them to the art and craft of recording and editing using the latest software. It will also help them to ideate, visualize and design media content in different programme formats. The programme will provide hands-on experience to the students and develop appropriate skills and competencies to prepare them for any challenging assignments in the media industry.

The broad coverage areas of the programme are:

* Principles of Mass Communication, visual communication and broadcasting;
* Radio production, television production, new media production;
* Presentation Techniques for Radio and TV;
* Management and Media Marketing;
* Channel Development and Brand Management;
* Digital Media and Society;
* Environmental Communication and Public Service Broadcasting;
* Internship and dissertation.

Objectives:

After completing the programme, a student will be able to:

* Develop scripts for radio, television and new media;
* Record and edit radio and television programmes;
* Enhance presentation skills for radio and television;
* Handle the camera;
* Apply lighting techniques;
* Develop professional sound recording, mixing skills;
* Design websites;
* Develop media management skills.
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Courses:

Semester - I

Principles of Mass Communication

Basics of Broadcasting (Radio and TV)

Understanding Sound

Visual Communication

Introduction to New Media

Semester - II

Principles of Broadcast Journalism

On-line Journalism

Writing for Radio and Television

Radio Programme Production Basics of TV Production

Semester - III

Multimedia Production

Presentation Techniques for Radio and TV

Advanced TV Production

Management and Media Marketing

Internship (of 4 weeks duration)

Semester - IV

Media Management

Channel Development and Brand Management

Dissertation / Specialization in any one area

* Radio
* Television
* New Media
* Media Management

With special emphasis on:

(1) Development Communication

(2) Media Marketing

(3) Regional Communication within SAARC Countries

(4) Digital Media and Society

(5) Environmental Communication

(6) Broadcast Journalism

(7) Public Service Broadcasting