M.S. in Mass Communication

Today Mass communication has assumed a significance like never before, thanks to strides in technology, and the increasing public attentiveness to a wide range of issues that affect individuals, communities, societies and countries at large. With the increase in disposable incomes in both the developed and developing countries the result is evident in increased consumption, penetrative marketing of products, ideologies and services. These are also adding to the significance of communication.
As a post graduate study, MS in Mass Communication percolates into basic issues such as Role of Language, Society, Culture in Communication, Impact of Communication on social, economic, political and cultural life, and its effects on development and social change. It also examines such as Media, Print, Outdoor, Radio, Television, Internet, Film, etc and gives them technological insights into harnessing these.

Career Scope
The growth in print, television, radio, internet and film media opens up exciting career opportunities at different levels as people contact is getting more and more crucial for the survival of commercial enterprises. As a result, experts in mass communication find excellent career opportunities in the corporate sector also.

PROGRAMME CONTENT
• Introduction to Mass Communication
• Media of Mass Communication
• Broadcast Media - Radio & Television
• Principles of Reporting
• Advanced Editing Techniques
• Advertising Communication
• Economic Journalism
• Advanced Communication Theories
• Developmental Communication
• Information Technology for Communication & Mass Media
• Communication Research Methods
• Communication Policy Management
• Public Relations & Corporate Communication
• Principles & Characteristics of Radio and Television
• Broadcasting - Production Techniques
• International Communication
• Mass Communication Laws & Ethics
• Broadcasting Programme Analysis
• Political Communication
• Vernacular Journalism
• Writing for Vernacular Press
• Magazine Journalism - Production Techniques
• Writing for Magazines
• Film Communication
• Film Analysis
• Organisational Communication
• Industrial Communication
• Health Communication
• Traditional Media
• Science & Technology Communication
• Environmental Communication