M.A. Mass Communication & Journalism

Victor Nandi

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Important information

Typology Master
Methodology Distance learning
Start Raiganj
Duration 2 Years
  • Master
  • Distance learning
  • Raiganj
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
1st floor, Line Bazar, Raiganj, WB, 733134, West Bengal, India
See map
Starts On request
1st floor, Line Bazar, Raiganj, WB, 733134, West Bengal, India
See map

Course programme

FIRST YEAR PAPER 1.1 FUNDAMENTALS OF JOURNALISM & MASS COMMUNICATION Unit I Definition of Journalism: Nature, Scope, Functions. Role of Press in Democracy, Principles of Journalism, Kinds of Journalism. Unit II Press in India: A brief review of the evolution of Indian Press – Origin, growth & development of Journalism in Tamil Nadu. Major Newspapers of Tamil Nadu & recent trends. Unit III Communication – Definition, Nature, Scope, Purpose, Process of Communication, Functions of Communication, Uses of Communication & Kinds of Communication. Unit IV Basic models of communication – Linear, Non-linear models, Theories of Communication – Hypodermic Needle Theory, Two-step & Multi-step Theory & Uses & Gratification theory. Unit V Media for Mass Communication: Print Media, Electronic media – Radio, Television & New Media. Books for Reference: 1. Arthur Asa Berger, Essentials of Mass Communication Theory, Sage Publications, Inc. 2. Mcquail Denis, Mass Communication, Theory, Sage Publication, London. 3. Agee Emery & amp; Ault, An introduction to Mass Communication, Harper Raw, New York. 4. Defleur M.L. Everette, Dannis, understanding, Mass-Communication Goyal Sa, New Delhi. 5. Parathasarathy Basic Journalism. PAPER 1.2 REPORTING UNIT I News: Definitions, News Values, Sources of News. News Structure. UNIT II Methods of writing a news story. Principles of news writing. Traits of a Reporter. UNIT III Reporting: Reporting techniques – qualities of a reporter – news-elements, pitfalls & problems in reporting – attribution – off-the-record-embargo- pool reporting, follow-up. UNIT IV Reporting – crime, courts, health, civil administration, civic society, culture, politics, education beats. UNIT V Interviewing, - kinds, purposes, techniques. Interpretative, Investigative Reporting. Books For Reference: 1. Harris J. Leiter & S. Johnson, The complete Reporter, Macmillan Publication, New York. 2. Hodgson F.W. Modern Newspaper Practice, Heinemann, London. 3. Pooter Bruce & Ferris Practice & Journalism, Prentice Hall, New Jersy. 4. Mollenhoff Clark R., Investigative Reporting, Macmillan Publication, New York. PAPER 1.3 EDITING UNIT I Newspaper Organization – Operations, Functions & Duties of the Editorial Departments. UNIT II Need & Purpose of Editing, Principles of Editing: Print & Electronic media. UNIT III Duties & Responsibilities of Editor, News Editor, Chief Sub Editor, Sub Editor. UNIT IV Headlines: Kinds of Headlines, Functions of Headlines, Headline writing & Unit Count. UNIT V Introduction to Typography. Graphic Arts. Importance & Methods. Books For Reference: 1. Bruce H Westley, News Editing, Oxford & IBH. 2. Bemer Thomas, Editing, Hold Rinehart & Winston, New York. 3. Butcher Judith, Copy Editing, Cambridge, London. 4. Evans H., News Headlines, N.C. for T.J., New Delhi. PAPER 1.4 INDIAN CONSTITUTION & PRESS LAWS UNIT I Indian Constitution: Preamble, Salient features, Fundamental Rights & Duties. Directive Principles of State Policy. UNIT II Freedom of Speech & Expression: Article 19(1) (a) & Article 19(2). Concept of Freedom of Press. Press as a Fourth Estate. Press during Emergency. UNIT III Media Laws: Defamation-Slander, libel, Sedition. Obscenity, Censorship & Contempt of Court. UNIT IV Media Acts: Official Secrets Act, Working Journalists Act of 1995, Parliamentary Proceedings & Privileges, The Press & Registration of Books. UNIT V Press Council of India, Press Commissions of India. Right to Information Act, IT Act. Books For Reference: 1. Ravi Prakash & Premlata Sharma, Constitution Fundamental Rights & Judicial Activism in India, Mangal Deep, 1997. 2. Durga Das Basu, Constitutional Law of India, Prentice Hall of India, 1991. 3. Durga Das Basu, Constitutional Law of Writing. 4. Ambrish Saxera, Right to Information & Freedom of Press. SECOND YEAR PAPER 2.1 ADVERTISING & PUBLIC RELATIONS UNIT I Evolution & growth of advertising – definition of advertising – classification of advertising – national & global advertising. UNIT II Advertising Objectives, Advertising campaigns, Advertising Agency, Budget. UNIT III Advertising Media, Media Planning & Scheduling, Advertising Effectiveness, Regulations of Advertising in India. UNIT IV Nature & Scope of Public Relations. Qualifications & responsibilities of a Public Relations Officer. Difference between Publicity, Public Opinion, Propaganda & Public Relations. UNIT V House Journals, Corporate Communication, Professionals Organizations in Public Relations. Books For Reference: 1. Borden & Marhall, Advertising Management, Taraporewala. 2. Burke J.D., Advertising in the Market Place, Mcgraw Hill. 3. Wright Warner, Advertising, McGraw Hill. 4. Gloag J.C., Advertising in Modern Life, Heinaman. 5. Chavahan J.S. & Mulhan P.N., Essentials of Advertising, Oxford & IBH Publication. PAPER 2.2 COMMUNICATION RESEARCH UNIT I Introduction to Mass Communication research – meaning of research, Scientific method Characteristics – Steps in research identification & formulation of research problem in communication research. UNIT II Basic elements of research – concepts, definitions, variables, hypothesis & causation. Hypothesis – type of hypothesis – Characteristics of good hypothesis – hypothesis testing. Survey research. Content analysis & historical method. Measurement: Meaning levels & types of measurement. UNIT III Sampling in communication Research, Types, their applications & limitations. Methods of data Collection: Interview, questionnaire, observation & case study applications & limitations of different methods. UNIT IV: Use of statistics in communication research, Basic statistical tools measures of central tendency (mean, mode & medium): measures of dispersion (standard deviation), correlation & chi-square. UNIT V: Data processing, Analysis, presentation & interpretation of data. Use of graphics in data presentation. Writing research proposal: writing research report – Components & style. BOOKS FOR REFERENCE: 1. Winner & Dominic: Mass Media Research, an introduction. 2. W.J. Goode & P.K. Hatt: Methods in Social Research. 3. Nafziger & White: Introduction to Mass Communication Research. 4. Wilkison & Bhandarkar: Methodology & Techniques of Social Science research. 5. C.R. Kotari: Research Methodology, Methods & Techniques. PAPER 2.3 WRITING FOR MEDIA UNIT I Historical background of writing: elements of language – writing as coding of contents language of mediated communication. UNIT II Principles & methods of effective writing for mass media communication, general rules of grammar, exceptions in mass media writing use of words, sentences – types & construction, use of tenses in mass media writing. UNIT III Use of negatives & double negatives; adjectives & adverbs; transitional devices; redundancy. Methods of attribution, identification, quotation, paraphrasing. UNIT IV Script: Concept & Objectives. Script Writing & Presentations (Voice Quality, Modulation & Pronunciation). Steps & Formats of Script Writing. Writing for Anchoring & Compeering includes Announcements. UNIT V Translation – meaning, types & principles of translation; translation & rewriting practices in mass media. Books For Reference: 1. Gunther Kress & Theo van Leeuwen, Reading Images: The Grammar of Visual Design, Routledge, 1996. 2. Peter Jarvis, TV Director’s Handbook, Focal Press. 3. Vijayakumar, Cinema Technique, NCBH. 4. Arthur Asa Berger, Scripts: Writing for Media & Television, Sage Publications. PAPER 2.4 COMMUNICATION FOR DEVELOPMENT UNIT I Meaning, concept & process of Development Communication, Development Communication & Society, measures of Development Communication, characteristics of developing countries, Development Communication experience. UNIT II Theories & paradigms of Development Communication, Development Communication dichotomies, problems of Development Communication, participatory Development Communication process with special reference to India. UNIT III Role of mass media organizations in Development Communication, newspaper, radio, TV, traditional media, PIB, DAVP, Song & Drama Division, etc. strategies of Development Communication, role of NGOs in development. UNIT IV Development support Communication in Agriculture, Health & Family Welfare, Education & Literacy, Environment, Women Empowerment, Poverty & Employment. UNIT V Case Studies On: a) Development Communication Experiences. b) Role of NGOs in Development. c) Application of Development support Communication in Agriculture / Health & Family Welfare / Literacy. Books For Reference: 1. Kamlesh Mahajan, Communication & Society, Classical Publishing Company, New Delhi. 2. K.B. Mathur, Communication for Development & social Change, Allied Publishers Ltd. 3. Baldev Raj Gupta, Mass Communication & Development. 4. Shrinivas, R. Melkote, Communication for Development in the Third World: Theory & Practice. 5. Wilber Schramm, Mass Media & National Development, Stanford Caliy, Orthia.

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