M.Phil Journalism (Mass Communication) Annual System

Maharshi Dayanand University
In Rohtak

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Important information

  • MPhil
  • Rohtak
  • Duration:
    1 Year
Description

Important information
Venues

Where and when

Starts Location
On request
Rohtak
Maharshi Dayanand University,Rohtak - 124001,Haryana , 124001, Haryana, India
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Course programme

Unit-I
1.1 Communication Research : Meaning, definition and
scope.
1.2 Criteria for Research : Reliability, validity and
generability.
1.3 Different variables
1.4 Types and Methods of Research
1.5 Types and Methods of Research
Unit-II
2.1 Various steps in Research : defining the research
problem, revies of literature, hypothesis
2.2 Research design, Experimental, guide experimental,
panel study.
2.3 Deternining the appropriate method of data collection.
2.4 Types of sources, Analysis and interpretatioin of data
and presentation of result.
Unit-III
3.1 Statistics in research.
3.2 Research approaches, qualitative, focus groups, case
studies, field observation.
3.3 Quantitative, Survey, content analysis, experimental
research, sample and sampling techniques.
3.4 Sampling procedure, probability and non-probability in
sampling advantages and disadvantages of survey
Unit-IV
3 4
4.1 Research tools, questionnaires,interview schedule
levels of measurement, ANOVA (Analysis of Variance).
4.2 Different approches in the Mass Communication
research; mass society.
4.3 Media effects; Political, economy, public sphere, culture
hegemony, feminism, moving images, New Advance
Research.
4.4 Readership surveys, Television audience measurement,
TV rating Media reach and access.
Unit-V
5.1 Writing Research Project; Planning, preparing and
designing.
5.2 Report chapterization, drawing conclusions,
bibliography, arranging refernces, indexing.
5.3 Graphical presentation, writing executive summary.
5.4 Research biases, ethics. Recent trends in
communication research in India.


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