M.Phil Journalism (Mass Communication) Annual SystemMaharshi Dayanand University
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1.1 Communication Research : Meaning, definition and
1.2 Criteria for Research : Reliability, validity and
1.3 Different variables
1.4 Types and Methods of Research
1.5 Types and Methods of Research
2.1 Various steps in Research : defining the research
problem, revies of literature, hypothesis
2.2 Research design, Experimental, guide experimental,
2.3 Deternining the appropriate method of data collection.
2.4 Types of sources, Analysis and interpretatioin of data
and presentation of result.
3.1 Statistics in research.
3.2 Research approaches, qualitative, focus groups, case
studies, field observation.
3.3 Quantitative, Survey, content analysis, experimental
research, sample and sampling techniques.
3.4 Sampling procedure, probability and non-probability in
sampling advantages and disadvantages of survey
4.1 Research tools, questionnaires,interview schedule
levels of measurement, ANOVA (Analysis of Variance).
4.2 Different approches in the Mass Communication
research; mass society.
4.3 Media effects; Political, economy, public sphere, culture
hegemony, feminism, moving images, New Advance
4.4 Readership surveys, Television audience measurement,
TV rating Media reach and access.
5.1 Writing Research Project; Planning, preparing and
5.2 Report chapterization, drawing conclusions,
bibliography, arranging refernces, indexing.
5.3 Graphical presentation, writing executive summary.
5.4 Research biases, ethics. Recent trends in
communication research in India.