M.Sc[Engg.] in Strategic Product Design Management(Full Time)

M S Ramaiah School of Advanced Studies (MSRSAS)
In Bangalore

Rs 2,00,000
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Important information

Typology Master
Start Bangalore
Duration 18 Months
  • Master
  • Bangalore
  • Duration:
    18 Months

1. Provide a thorough understanding of strategic design and management. 2. Inculcate creative thinking in design process. 3. Understand consumer needs, behaviour and emotions through research. 4. Develop the ability to analyse, design and implement strategy for branding, marketing and communication.

Important information

Where and when

Starts Location
On request
M.S. Ramaiah School of Advanced Studies Gnanagangothri Campus, New BEL Road, 560054, Maharashtra, India
See map
Starts On request
M.S. Ramaiah School of Advanced Studies Gnanagangothri Campus, New BEL Road, 560054, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

course will normally be expected to possess at least one of the following: ·A degree (4-year programme) in engineering or equivalent · Masters degree in Science in relevant area · A degree (3-year programme) in science with 1 or 2 years of industrial experience · A Technical Diploma plus at least 3 years appropriate and relevant experience at a professional level

Course programme

This course aims to prepare delegates for developing their careers in strategic product design management for products and services. The course will empower delegates to co-relate creativity and management, to become creative problem solver, understand the needs of stake holders, create strategy and plan for marketing and branding. Delegates will also learn to develop business plan and model for setting up a firm. The educational experience enables the delegates to achieve an integrated understanding of design management requirements.

Detailed Syllbus:

Sl. No. Module Code Module Title
1 PDN 520 Creativity and Systematic Innovation
2 PDN 511 Elements of Design
3 PDN 521 Design Methodology and Research
4 SDM 501 Consumer Behaviour and Emotion
5 SDM 502 Marketing Strategy and Finance
6 SDM 503 Design Communication and Branding
7 PDN 523 Need Identification and Exploration
8 SDM 504 Strategic Product Management
9 SDM 505 Business Strategy and Design
10 SDM 506 Design Entrepreneurship
11 PRJ600 Project

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