M.Sc[Engg.] in Strategic Product Design Management(Part Time)

M S Ramaiah School of Advanced Studies (MSRSAS)

Master

In Bangalore

₹ 200,000 + VAT

The best Product Design courses

See all

See all

Description

  • Type

    Master

  • Location

    Bangalore

  • Duration

    36 Months

1. Provide a thorough understanding of strategic design and management. 2. Inculcate creative thinking in design process. 3. Understand consumer needs, behaviour and emotions through research. 4. Develop the ability to analyse, design and implement strategy for branding, marketing and communication.

Facilities

Location

Start date

Bangalore (Mahārāshtra)
See map
M.S. Ramaiah School of Advanced Studies Gnanagangothri Campus, New BEL Road, 560054

Start date

On request

About this course

course will normally be expected to possess at least one of the following:
·A degree (4-year programme) in engineering or equivalent
· Masters degree in Science in relevant area
· A degree (3-year programme) in science with 1 or 2 years of industrial experience
· A Technical Diploma plus at least 3 years appropriate and relevant experience at a professional level

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

This course aims to prepare delegates for developing their careers in strategic product design management for products and services. The course will empower delegates to co-relate creativity and management, to become creative problem solver, understand the needs of stake holders, create strategy and plan for marketing and branding. Delegates will also learn to develop business plan and model for setting up a firm. The educational experience enables the delegates to achieve an integrated understanding of design management requirements.

Detailed Syllbus:

Sl. No. Module Code Module Title
1 PDN 520 Creativity and Systematic Innovation
2 PDN 511 Elements of Design
3 PDN 521 Design Methodology and Research
4 SDM 501 Consumer Behaviour and Emotion
5 SDM 502 Marketing Strategy and Finance
6 SDM 503 Design Communication and Branding
7 PDN 523 Need Identification and Exploration
8 SDM 504 Strategic Product Management
9 SDM 505 Business Strategy and Design
10 SDM 506 Design Entrepreneurship
11 PRJ600 Project

See related categories

M.Sc[Engg.] in Strategic Product Design Management(Part Time)

₹ 200,000 + VAT

The best Product Design courses

See all

See all