M.Sc. ( Home Science):Hospitality Administration , Advertising and MarketingRani Durgavati University
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A. Types of institutions offering hospitality services.
B. Functions I Services of the front office.
C. Various sections of the front office.
D. Front office organisation and the duties of the front office staff.
E. The role and the essential qualities of the front office staff.
Role of housekeeping in the hospitality industry.
Organisation of a housekeeping department.
C. Departments that housekeeping co-ordinates with
D. Personnel management., recruitment, selection, training, job analysis, job description, job evaluation.
E. Housekeeping procedures of rooms and floors, linen and uniform room.
Unit-3 Market Economy
Types of market, importance of marketing, marketing environment. Strategic planning and marketing information steps in marketing process.
Marketing information system
A. Need and characteristics of marketing information system.
B. Role and type of marketing research.
A. Criteria, requirement advantage, segmentation marketing strategy.
A. Advertising objectives, functions, benefits.
B. Advertising budget
C. Decision areas in advertising
D. Types of Advertising
E. Advantage and disadvantage and criticism of advertising.
Personal selling and sales management.
A. Characteristics and importance
B. Creative selling process
C. Sales organizing meaning, importance, objective, function, factor, affecting Sales organizing and training personal.
E. Motivation evaluation and control of sales force.
Unit-5 Sales promotion public relation
A. Meaning, objective, function, characteristics
B. Type of sales promotion.
Evaluating and controlling market
A. Process of marketing control
B. Techniques of marketing control