M.Tech in Visual Communication

M.Tech in Visual Communication

Design Programme aspires to develop and provide innovative solutions towards the betterment of

society. The methodology adopted to achieve this aim involves encouraging creative minds to think

out-of-the-box and synthesize varied knowledge domains. In its short history, Design Programme at

IIT Kanpur has come to be known for its broad-minded philosophy and multi-disciplinary approach.

The environment encourages interactivity among students, faculty and industry. The curriculum lays

emphasis on functional as well as aesthetic aspects of design. Students are sensitized to human

factors of design - be it a consumer product or a software interface. Every design project involves

research on ergonomic aspects and understanding the users' needs and desires. Backed by

state-of-the-art infrastructure, students are given freedom and encouragement to explore virtually any

creative field of their interest.

Students at Design Programme undertake a variety of projects that come under the domain of Visual Communication addressing informational as well as entertainment needs. Print media has an important share along with on-screen design initiatives covering GUI, web and interaction design. Students and faculty members of Design Programme also undertake projects on retail branding, corporate design, edutainment packages and so on. Motion Graphics is one of the strengths of Design Programme - student projects include documentary films, advertising, videos and animation exercises. Students extensively use the Media Technology Centre of IIT Kanpur, which houses state of the art recording studio and editing platforms.