MA (Brand Communication)

This course will help the students to have in depth knowledge of consumer behavior and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating and enduring relationship between brands and consumers.
Career opportunities exist with advertising agencies; include positions in account management, media selection and planning, creative service, promotion of product and research. Corporate positions include advertising management, brand or product management and marketing research. Availabilities in media lie in management, sales, promotion and research; jobs with retail firms encompass both creative and management areas.