MA (Brand Communication)

Chhattisgarh University
In Raipur

Price on request
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Important information

  • Master
  • Raipur
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Raipur
Boir-gaon kala,Gariaband Tehsil, Distt. Raipur, Chhattisgarh, India
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Course programme

MA (Brand Communication)

This course will help the students to have in depth knowledge of consumer behavior and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating and enduring relationship between brands and consumers.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Power Branding
#
Research Methodology
#
Marketing Research & Advertising Research
#
Consumer Behavior & Cross-Cultural Management
#
Principles of Marketing Management
# YEAR-2
Corporate Identity
#
Semiotics and Semantics
#
Psychology in Advertising
#
Organizational Behavior
#
Brand Interpretation and Advertising Efficiency
#
Merchandising & Ethics in Advertising

This is a correspondence course


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