MA (Brand Communication)
Master
In Raipur
Description
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Type
Master
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Location
Raipur
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
MA (Brand Communication)
This course will help the students to have in depth knowledge of consumer behavior and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating and enduring relationship between brands and consumers.
Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Power Branding
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Research Methodology
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Marketing Research & Advertising Research
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Consumer Behavior & Cross-Cultural Management
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Principles of Marketing Management
# YEAR-2
Corporate Identity
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Semiotics and Semantics
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Psychology in Advertising
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Organizational Behavior
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Brand Interpretation and Advertising Efficiency
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Merchandising & Ethics in Advertising
This is a correspondence course
MA (Brand Communication)