MA in Communication and Media Studies

Introduction MA in Communication and Media Studies is designed to (a) strike a balance between theory and skills in imparting instructions in Mass Communication; (b) lay stress on convergence studies in Mass Communication and give proper representation to Print Media, Electronic Media, Advertising, Public Relations/Corporate Communication and Social Marketing; (c) ensure that the laboratory; theory instructions to be 50:50; and (d) work out a two-tier system for the course, in the ratio for internal tests and university examination as 50:50 for each of the 8 papers, with a total weighting of 100 marks per paper. The structure of which shall be as follows:

I Semester CMS-401 Principles of Mass Communication CMS-402 Development of Media CMS-403 Print Media-1 (Reporting and Editing) CMS-404 Electronic Media (Radio and Television)

II Semester CMS-501 Development of Communication CMS-502 Communication Research CMS-503 Media Law and Ethics CMS-504 Media Management

III Semester CMS-601 Print Media-2 CMS-602 Radio and Television CMS-603 Advertising and the World of Advertisement CMS-604 Public Relations and Corporate Communication

IV Semester CMS-701 New Media Technology CMS-702 Intercultural Communication CMS-703 Research: A Mini-Research Project (10,000 Words)
CMS-704 Training: Attachment with a Media Organisation