MA (Marketing Communication)

Chhattisgarh University

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Important information

  • Master
  • Distance learning
  • Duration:
    2 Years

Important information


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Course programme

Marketing communication aims to facilitate transactions between an organization and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials and one-on-one sales.
The MA in marketing communication prepares students for careers in numerous fields. They can be employed in radio and television news, promotion and public relations, administration, directing, announcing, production, and sports journalism; media management; public relations, advertising, marketing, Web page design, market research, corporate media, sales, training, speech writing, print editing, journalism, teaching, and research.

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