MA (Marketing Communication)
Master
In Raipur
Description
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Type
Master
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Location
Raipur
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
MA (Marketing Communication)
Marketing communication aims to facilitate transactions between an organization and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials and one-on-one sales.
Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Marketing Principles
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Rural Marketing, Retail Marketing, Direct Marketing, Social Marketing, Experimental Marketing & Industrial Marketing
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IT in Marketing
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Customer Relationship Management
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Marketing Research
# YEAR-2
Market Statistics
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Business Communication
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Services Communication
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Retail Communication
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Rural Communication
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Integrated Marketing Communication
This is a correspondence course
MA (Marketing Communication)