MA (Marketing Communication)

Chhattisgarh University
In Raipur

Price on request
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Important information

  • Master
  • Raipur
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Raipur
Boir-gaon kala,Gariaband Tehsil, Distt. Raipur, Chhattisgarh, India
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Course programme

MA (Marketing Communication)

Marketing communication aims to facilitate transactions between an organization and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials and one-on-one sales.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Marketing Principles
#
Rural Marketing, Retail Marketing, Direct Marketing, Social Marketing, Experimental Marketing & Industrial Marketing
#
IT in Marketing
#
Customer Relationship Management
#
Marketing Research
# YEAR-2
Market Statistics
#
Business Communication
#
Services Communication
#
Retail Communication
#
Rural Communication
#
Integrated Marketing Communication

This is a correspondence course


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