MA in Marketing Communications

This course will combine advertising and some public relations and marketing theory with lots of practical day-to-day applications to provide a thorough introduction to the field of PR. Emphasis will be on the skill set and thought process needed by today's practitioners. Writing skills will be analyzed, critiqued, and be a critical factor in the grading process.

Course content:
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Communication Theory
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Advertising Management & Planning
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Marketing Management
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Public Relations
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Business Ethics
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Commercial Photography
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Corporate Communication
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Media Industries
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Financial Management & Brand Management
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Audio-Visual Communication
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Event Management & Strategic Management
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Market Research & Media Research