MA in Marketing Communications

Chhattisgarh University

Price on request
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Important information

Typology Master
Methodology Distance learning
Duration 2 Years
  • Master
  • Distance learning
  • Duration:
    2 Years


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Course programme

This course will combine advertising and some public relations and marketing theory with lots of practical day-to-day applications to provide a thorough introduction to the field of PR. Emphasis will be on the skill set and thought process needed by today's practitioners. Writing skills will be analyzed, critiqued, and be a critical factor in the grading process.

Course content:
# YEAR-1

Communication Theory

Advertising Management & Planning

Marketing Management

Public Relations

Business Ethics

Commercial Photography
# YEAR-2

Corporate Communication

Media Industries

Financial Management & Brand Management

Audio-Visual Communication

Event Management & Strategic Management

Market Research & Media Research

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