MANAGEMENT OF DISTRIBUTION CHANNEL (NON-LIFE)
Training
In Pune
Description
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Type
Training
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Location
Pune
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Duration
3 Days
Facilities
Location
Start date
Start date
Reviews
Course programme
Background
In the field of marketing of services especially the financial service like insurance, the customer and the insurance service provider mutually look forward for a win-win situation through the efficient, effective and timely delivery of services. In the age of increased wisdom of the consumers-in-waiting the only differentiation which the insure can make over it is competitors in a robust, cost effective, scientifically managed distribution system. To accomplish this objective, the insurer has to be empowered with knowledge, skill and the commitment of it’s officials associated with both front-end and backend marketing assignments.
Objectives
On completion of the programme, the participants will gain both theoretical and practical knowledge to:
• Strengthen the systems and processes of Distribution Network
• Build a Strong Brand Image
• Appreciate the nuances of service industry
• Improve business quality
• Enhance customer loyalty & customer retention
• Attract potential customers
Contents
• The changing profile of distribution network in Insurance Industry.
• Role of intermediaries in the context of Regulations.
• Technology issues in Distribution.
• Relations with the service providers
• Expanding distribution network - alternatives and direct marketing
• Need based marketing
• Channel Conflict Management –Case Studies & Role Plays
• Business Ethics
• Rural & Micro Insurance Distribution
MANAGEMENT OF DISTRIBUTION CHANNEL (NON-LIFE)