National Insurance Academy
In Pune

Price on request
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Important information

  • Training
  • Pune
  • Duration:
    3 Days

Important information

Where and when

Starts Location
On request
25, Baner Road, Balewadi, 411045, Maharashtra, India
See map

Course programme

In the field of marketing of services especially the financial service like insurance, the customer and the insurance service provider mutually look forward for a win-win situation through the efficient, effective and timely delivery of services. In the age of increased wisdom of the consumers-in-waiting the only differentiation which the insure can make over it is competitors in a robust, cost effective, scientifically managed distribution system. To accomplish this objective, the insurer has to be empowered with knowledge, skill and the commitment of it’s officials associated with both front-end and backend marketing assignments.

On completion of the programme, the participants will gain both theoretical and practical knowledge to:

• Strengthen the systems and processes of Distribution Network

• Build a Strong Brand Image

• Appreciate the nuances of service industry

• Improve business quality

• Enhance customer loyalty & customer retention

• Attract potential customers


• The changing profile of distribution network in Insurance Industry.

• Role of intermediaries in the context of Regulations.

• Technology issues in Distribution.

• Relations with the service providers

• Expanding distribution network - alternatives and direct marketing

• Need based marketing

• Channel Conflict Management –Case Studies & Role Plays

• Business Ethics

• Rural & Micro Insurance Distribution

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