Marketing and Public Relations in Educational Settings

HRODC Postgraduate Training Institute
In Central London (England), Abu Dhabi, United Arab Emirates (United Arab Emirates), Abuja, Nigeria (Nigeria) and 22 other venues

£ 10,000 - (Rs 8,18,343)

Important information


Suitable for: University Administrators. Marketing Executives. Relationship Managers. Customer Service Managers. Marketing Lecturers. Marketing Consultants. Public Relations Executive. Public Relations Professionals. Public Relations Practitioners. Media Managers. Other key personnel in the organization whose involve contact and interaction with internal/external public

Important information

Requirements: Degree or Work Experience


Where and when

Starts Location
Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, United Arab Emirates
See map
Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Ethiopia
See map
Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algeria
See map
Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordan
See map
Athens, Greece
Sofias Avenue, 11528, Grecia Central y Evvoia, Greece
See all (25)

What you'll learn on the course

Customer Service
Public Relations
Marketing Strategy
Direct Marketing
Marketing Communications
Marketing Management

Course programme

Limited Contents:

Marketing: General Concepts

  • Defining Marketing
  • The Marketing Process
  •  Classical Marketing Philosophies: Marketing Management
  • The Applicability of the Marketing Mix to Educational Settings
  • From 4Ps to 5Ps: Marketing Mix Extension
  • Educational Products and  Services
  • Pricing Educational Products and Services
  • Promoting Educational Products and Services
  • Placing or Distributing Educational Products and  Services: Accessibility
  • People Focus in Educational Products and Services: Relationship  Management
  • Market Segmentation
  • Target Marketing
  • Demand Management
  • Building Client Relationships
  • Client Perceived Value
  • Client Satisfaction
  • Client Relationships
  • Partner Relationship Marketing
  • Client Equity
  • Choosing a Value Proposition
  •  Value Delivery Network
  • Client-Driven Marketing Strategy
  • Planning Marketing
  • Creating Client Value
  • Market Segmentation and Targeting
  •  Managing the Marketing Effort
  •  Marketing Implementation
  •   Marketing Department Organisation
  •  Marketing Control Process
  • The Promotion Mix
  • Integrate Marketing Communications
  • Shaping the Overall Promotion Mix
  • Promotion Mix Strategies
  • Push Strategy
  • Pull Strategy
  • Advertising
  • Major Advertising Decisions
  • Evaluating Advertising and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations Department
  • Direct Marketing
  • The New Marketing Model
  • Growth and Benefits of Direct Marketing
  • Client Databases and Direct Marketing
  • Forms of Direct Marketing
  • Online Marketing
  • Global Marketing Today
  • Looking at the Global Marketing Environment
  • Deciding Whether To Go Global
  • Deciding Which Markets to Enter
  • Deciding How to Enter the Market
  • Deciding on the Global Marketing Programme

Additional information

Payment options: No VAT for Non-European