Marketing and Public Relations in Educational Settings

HRODC Postgraduate Training Institute
In Dubai (United Arab Emirates), Amsterdam, Netherlands (Netherlands), Bandar Seri Begawan (Brunei) and 9 other venues

£ 10,000 - (Rs 8,64,239)

Important information


Suitable for: University Administrators. Marketing Executives. Relationship Managers. Customer Service Managers. Marketing Lecturers. Marketing Consultants. Public Relations Executive. Public Relations Professionals. Public Relations Practitioners. Media Managers. Other key personnel in the organization whose involve contact and interaction with internal/external public

Important information

Requirements: Degree or Work Experience


Where and when

Starts Location
Amsterdam, Netherlands
Damrak 1-5, 1012, Noord Holland, Netherlands
See map
Bandar Seri Begawan
Jalan Tasek, BS8674, Brunei, Brunei
See map
Brussels, Belgium
Rue du Fosse-Aux-Loups, 1000, Belgium, Belgium
See map
Doha, Qatar
Al Wahda Street, 25500, Doha, Qatar
See map
Al Muraqqabat Street, Diera, 82999, Dubai, United Arab Emirates
See map
Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, United Arab Emirates
See map
See all (12)

Course programme

Limited Contents:

Marketing: General Concepts

  • Defining Marketing
  • The Marketing Process
  •  Classical Marketing Philosophies: Marketing Management
  • The Applicability of the Marketing Mix to Educational Settings
  • From 4Ps to 5Ps: Marketing Mix Extension
  • Educational Products and  Services
  • Pricing Educational Products and Services
  • Promoting Educational Products and Services
  • Placing or Distributing Educational Products and  Services: Accessibility
  • People Focus in Educational Products and Services: Relationship  Management
  • Market Segmentation
  • Target Marketing
  • Demand Management
  • Building Client Relationships
  • Client Perceived Value
  • Client Satisfaction
  • Client Relationships
  • Partner Relationship Marketing
  • Client Equity
  • Choosing a Value Proposition
  •  Value Delivery Network
  • Client-Driven Marketing Strategy
  • Planning Marketing
  • Creating Client Value
  • Market Segmentation and Targeting
  •  Managing the Marketing Effort
  •  Marketing Implementation
  •   Marketing Department Organisation
  •  Marketing Control Process
  • The Promotion Mix
  • Integrate Marketing Communications
  • Shaping the Overall Promotion Mix
  • Promotion Mix Strategies
  • Push Strategy
  • Pull Strategy
  • Advertising
  • Major Advertising Decisions
  • Evaluating Advertising and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations Department
  • Direct Marketing
  • The New Marketing Model
  • Growth and Benefits of Direct Marketing
  • Client Databases and Direct Marketing
  • Forms of Direct Marketing
  • Online Marketing
  • Global Marketing Today
  • Looking at the Global Marketing Environment
  • Deciding Whether To Go Global
  • Deciding Which Markets to Enter
  • Deciding How to Enter the Market
  • Deciding on the Global Marketing Programme

Additional information

Payment options: No VAT for Non-European