Marketing and Public Relations in Educational Settings (London, UK)

HRODC Postgraduate Training Institute
In Central London (England)

£ 8,000 - (Rs 6,55,030)

Important information

  • Course
  • Central london (England)
  • Duration:
    10 Days
  • When:

Suitable for: University Administrators, Marketing Executives, Relationship Managers, Customer Service Managers, Marketing Lecturers, Marketing Consultants, Public Relations Executives, Public Relations Professionals, Public Relations Practitioners, Media Managers and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Important information

Requirements: Degree or Work Experience


Where and when

Starts Location
Central London
Carburton Street, W1W 5EE, London, England
See map

What you'll learn on the course

Public Relations
Direct Marketing
IT Management

Course programme

Limited Contents:

Marketing: General Concepts

  • Defining Marketing
  • The Marketing Process
  •  Classical Marketing Philosophies: Marketing Management
  • The Applicability of the Marketing Mix to Educational Settings
  • From 4Ps to 5Ps: Marketing Mix Extension
  • Educational Products and  Services
  • Pricing Educational Products and Services
  • Promoting Educational Products and Services
  • Placing or Distributing Educational Products and  Services: Accessibility
  • People Focus in Educational Products and Services: Relationship  Management
  • Market Segmentation
  • Target Marketing
  • Demand Management
  • Building Client Relationships
  • Client Perceived Value
  • Client Satisfaction
  • Client Relationships
  • Partner Relationship Marketing
  • Client Equity
  • Choosing a Value Proposition
  •  Value Delivery Network
  • Client-Driven Marketing Strategy
  • Planning Marketing
  • Creating Client Value
  • Market Segmentation and Targeting
  •  Managing the Marketing Effort
  •  Marketing Implementation
  •   Marketing Department Organisation
  •  Marketing Control Process
  • The Promotion Mix
  • Integrate Marketing Communications
  • Shaping the Overall Promotion Mix
  • Promotion Mix Strategies
  • Push Strategy
  • Pull Strategy
  • Advertising
  • Major Advertising Decisions
  •  Evaluating Advertising and Return on Advertising Investment
  •  Other Advertising Considerations
  • Public Relations Department
  • Direct Marketing
  • The New Marketing Model
  •  Growth and Benefits of Direct Marketing
  • Client Databases and Direct Marketing
  •   Forms of Direct Marketing
  •  Online Marketing
  • Global Marketing Today
  •  Looking at the Global Marketing Environment
  •  Deciding Whether To Go Global
  •  Deciding Which Markets to Enter
  •  Deciding How to Enter the Market
  • Deciding on the Global Marketing Programme