Marketing Communications MA/PG Dip/PG Cert

Middlesex University
In London (England)

£ 10,250 - (Rs 8,88,382)
VAT incl.

Important information

  • Postgraduate
  • London (England)
  • Duration:
    1 Year
  • When:
    October
Description

Marketing Communications is a creative and exciting industry within the growing global media environment. This popular course combines both marketing strategy and the powerful tools of integrated marketing communications, to support your entry into, or progress in, a career in marketing.

Important information
What are the course objectives?

This course is targeted to those who want to challenge their existing knowledge and become leaders in the marketing field or move onto postgraduate study.



Studying in London, a commercial and political 'hot spot', offers you an excellent base for Marketing Communications study. Here you will achieve an understanding and possess a critical reflection of current theories, models, concepts and professional practice in marketing and communications. You will learn to acquire and analyse data, synthesise a range of information to solve business problems and complete research reports and projects. Upon graduating, you can apply the skills learned on this course to roles such as product marketing, public relations, political marketing, retailing and brand management in sectors comprising of public, private and not for profit.

Requirements: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, portfolio or audition.

Venues

Where and when

Starts Location
October
London
The Burroughs, NW4 4BT, London, England
See map

What you'll learn on the course

IT
Public Relations
Marketing
Marketing Communications
Digital Marketing
Global
Advertising
Communications
Media
Social marketing
Marketing
Strategic
sales promotions
business environment
Brand Communications

Course programme

Marketing communications is a creative and evolving field especially in the continuously expanding global world we live in today. Our course covers the key subjects related to marketing communications as a strategic marketing tool, including an analysis of the core components of marketing communications such as advertising, public relations and sales promotions. Both traditional and new media forms are examined and their effectiveness analysed in the context of durable products, fast moving consumer goods, services and social marketing campaigns.

With a heavy focus on strategic marketing, you will develop the knowledge and skills needed in today's business organisations both globally and domestically. You will learn how to make correct and important decisions related to the modern day business environment, competition in the market and how this affects users and consumers.

By applying strategic management techniques and through decision making and problem solving, you will develop your knowledge, skills and capabilities to an advanced level. Our aim is to equip you with as much information as possible so you thrive with flair, confidence and ease in the work place.
Year 1
Integrated Brand Communications Tools and Strategies (30 Credits) Compulsory
Advertising and Digital Marketing (30 Credits) Compulsory
Marketing Communications Analytics (15 Credits) Compulsory
Consumer Behaviour: Decision Making Processes (15 Credits) Compulsory
Creative Communication Strategies (15 Credits) Optional
Marketing Research Processes (15 Credits) Optional
Dissertation MM (60 Credits) Compulsory
Professional Practice Project (60 Credits) Compulsory

Additional information

FEES INTERNATIONAL
£13,250