Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (1)

HRODC Postgraduate Training Institute
In Central London (England)

£ 6,000 - (Rs 4,89,750)

Important information

  • Course
  • Central london (England)
  • Duration:
    5 Days
  • When:

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Important information
Is this course for me?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Requirements: Degree or Work Experience


Where and when

Starts Location
Central London
Carburton Street, W1W 5EE, London, England
See map

What you'll learn on the course

Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Marketing Advertising
Marketing Analysis
Marketing Campaign
Marketing manager
Creating Customer Value

Course programme

Course Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment

Analysing the Marketing Environment

  • The Company’s Microenvironment
  • The Company’s Macro-environment
  • Demographic Environment
  • Economic Environment
  • Natural Environment
  • Technological Environment
  • Political and Social Environment
  • Cultural Environment
  • Responding to the Marketing Environment

Managing Marketing Information to Gain Customer Insights

  • Marketing Information and Customer Insights
  • Assessing Marketing Information Needs
  • Developing Marketing Information
  • Marketing Research
  • Analyzing and Using Marketing Information
  • Other Marketing Information Considerations

Additional information

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (1) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Marketing Strategy And Marketing Mix, the Marketing Environment, Managing Markeitng Information (london, Uk)