Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-1-(Diploma-Postgraduate)
Training
In Milano (Italy) and Amsterdam (Netherlands)
*Indicative price
Original amount in GBP:
£ 5,000
Description
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Type
Training
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Location
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Duration
5 Days
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Start date
Different dates available
Suitable for: Marketing Executives. Product Designers. Relationship Managers. Customer Service Managers. Client Service Managers. Marketing Researchers. ales Managers. Sales Executives. Corporate Directors. Divisional Directors. Marketing Lecturers. Marketing Consultant. Brand Managers. Life Cycle Specialists. All others interested in ensuring that there is a high rate of return on Marketing Investment
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
Course Contents, Concepts and Issues
Marketing Dynamics: Effective Customer and Client-Driven Value,
Orientation and Strategy (1)
Module 1: Marketing: Creating and Capturing Customer Value
· Defining and Deconstructing Marketing
· Understanding the Marketplace and Customer Needs
· Designing a Customer-Driven Marketing Strategy
· Preparing an Integrated Marketing Plan and Program
· Building Customer Relationships
· Capturing Value from Customers
· The Changing Marketing Landscape
Module 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
· Companywide Strategic Planning: Defining Marketing’s Role
· Designing the Business Portfolio
· Planning Marketing: Partnering to Build Customer
· Relationships
· Marketing Strategy and the Marketing Mix
· Managing the Marketing Effort
· Measuring and Managing Return on Marketing Investment
Module 3: Analysing the Marketing Environment
· The Company’s Microenvironment
· The Company’s Macro-environment
· Demographic Environment
· Economic Environment
· Natural Environment
· Technological Environment
· Political and Social Environment
· Cultural Environment
· Responding to the Marketing Environment
Module 4: Managing Marketing Information to Gain Customer Insights
· Marketing Information and Customer Insights
· Assessing Marketing Information Needs
· Developing Marketing Information
· Marketing Research
· Analyzing and Using Marketing Information
· Other Marketing Information Considerations
Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-1-(Diploma-Postgraduate)
*Indicative price
Original amount in GBP:
£ 5,000