Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-1-(Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Milano (Italy) and Amsterdam (Netherlands)

£ 5,000 - (Rs 4,08,082)
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Important information


Suitable for: Marketing Executives. Product Designers. Relationship Managers. Customer Service Managers. Client Service Managers. Marketing Researchers. ales Managers. Sales Executives. Corporate Directors. Divisional Directors. Marketing Lecturers. Marketing Consultant. Brand Managers. Life Cycle Specialists. All others interested in ensuring that there is a high rate of return on Marketing Investment

Important information

Where and when

Starts Location
Damrak 1-5, 1012, Noord Holland, Netherlands
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Via Washington, 66 Milan, 20146, Milano, Italy
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Course programme

Course Contents, Concepts and Issues

Marketing Dynamics: Effective Customer and Client-Driven Value,

Orientation and Strategy (1)

Module 1: Marketing: Creating and Capturing Customer Value

· Defining and Deconstructing Marketing

· Understanding the Marketplace and Customer Needs

· Designing a Customer-Driven Marketing Strategy

· Preparing an Integrated Marketing Plan and Program

· Building Customer Relationships

· Capturing Value from Customers

· The Changing Marketing Landscape

Module 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

· Companywide Strategic Planning: Defining Marketing’s Role

· Designing the Business Portfolio

· Planning Marketing: Partnering to Build Customer

· Relationships

· Marketing Strategy and the Marketing Mix

· Managing the Marketing Effort

· Measuring and Managing Return on Marketing Investment

Module 3: Analysing the Marketing Environment

· The Company’s Microenvironment

· The Company’s Macro-environment

· Demographic Environment

· Economic Environment

· Natural Environment

· Technological Environment

· Political and Social Environment

· Cultural Environment

· Responding to the Marketing Environment

Module 4: Managing Marketing Information to Gain Customer Insights

· Marketing Information and Customer Insights

· Assessing Marketing Information Needs

· Developing Marketing Information

· Marketing Research

· Analyzing and Using Marketing Information

· Other Marketing Information Considerations

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