Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2- (Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Johannesburg (South Africa) and 3 other venues

Rs 4,28,621
*Guide price
Original amount in GBP:
£ 5,000
You can also call the Study Centre
50919... More

Important information

Typology Training
Start At 6 venues
Duration 5 Days
Start Different dates available
  • Training
  • At 6 venues
  • Duration:
    5 Days
  • Start:
    Different dates available
Description


Suitable for: Marketing Executives. Product Designers. Relationship Managers. Customer Service Managers. Client Service Managers. Marketing Researchers. ales Managers. Sales Executives. Corporate Directors. Divisional Directors. Marketing Lecturers. Marketing Consultant. Brand Managers. Life Cycle Specialists. All others interested in ensuring that there is a high rate of return on Marketing Investment.

Venues

Where and when

Starts Location
Different dates available
Amman
Bin Ali Street, 11118, Jordan, Jordan
Different dates available
Different dates available
Astana, Kazakshtan
Arka Street, 010 000, Kazahstan, Kazakhstan
Different dates available
Bandar Seri Begawan
Brunei Darussalam, Brunei, Brunei
See map
Different dates available
Different dates available
Different dates available
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Different dates available
Johannesburg
Oxford Road, 2132, Johannesburg, South Africa
See map
See all (6)
Starts Different dates available
Location
Amman
Bin Ali Street, 11118, Jordan, Jordan
Starts Different dates available
Different dates available
Location
Astana, Kazakshtan
Arka Street, 010 000, Kazahstan, Kazakhstan
Starts Different dates available
Location
Bandar Seri Begawan
Brunei Darussalam, Brunei, Brunei
See map
Starts Different dates available
Different dates available
Different dates available
Location
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Starts Different dates available
Location
Johannesburg
Oxford Road, 2132, Johannesburg, South Africa
See map
Starts Different dates available
Different dates available
Different dates available
Location
Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
See map

Course programme

Course Contents, Concepts and Issues

Marketing Dynamics: Effective Customer and Client-Driven Value,

Orientation and Strategy (2)

· Consumer Markets and Consumer Buyer Behavior

· Model of Consumer Behavior

· Characteristics Affecting Consumer Behavior

· The Buyer Decision Process

· The Buyer Decision Process for New Products

· Business Markets and Business Buyer Behavior

· Business Markets

· Business Buyer Behavior

· The Business Buying Process

· E-Procurement

Module 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

· Customer-Driven Marketing Strategy

· Market Segmentation

· Market Targeting

· Differentiation and Positioning

Module 7: Products, Services, and Brands: Building Customer Value

· What is a Product?

· Product and Service Decisions

· Services Marketing

· Branding Strategy: Building Strong Brands

Module 8: Developing New Products and Managing the Product Life Cycle

· New-Product Development Strategy

· The New-Product Development Process

· Managing New-Product Development

· Product Life-Cycle Strategies

· Product Decisions and Social Responsibility

· International Product and Services Marketing


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