Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2- (Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Johannesburg (South Africa) and 3 other venues

£ 5,000 - (Rs 4,10,584)
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Important information


Suitable for: Marketing Executives. Product Designers. Relationship Managers. Customer Service Managers. Client Service Managers. Marketing Researchers. ales Managers. Sales Executives. Corporate Directors. Divisional Directors. Marketing Lecturers. Marketing Consultant. Brand Managers. Life Cycle Specialists. All others interested in ensuring that there is a high rate of return on Marketing Investment.

Important information

Where and when

Starts Location
Bin Ali Street, 11118, Jordan, Jordan
Astana, Kazakshtan
Arka Street, 010 000, Kazahstan, Kazakhstan
Bandar Seri Begawan
Brunei Darussalam, Brunei, Brunei
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Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
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Oxford Road, 2132, Johannesburg, South Africa
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Course programme

Course Contents, Concepts and Issues

Marketing Dynamics: Effective Customer and Client-Driven Value,

Orientation and Strategy (2)

· Consumer Markets and Consumer Buyer Behavior

· Model of Consumer Behavior

· Characteristics Affecting Consumer Behavior

· The Buyer Decision Process

· The Buyer Decision Process for New Products

· Business Markets and Business Buyer Behavior

· Business Markets

· Business Buyer Behavior

· The Business Buying Process

· E-Procurement

Module 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

· Customer-Driven Marketing Strategy

· Market Segmentation

· Market Targeting

· Differentiation and Positioning

Module 7: Products, Services, and Brands: Building Customer Value

· What is a Product?

· Product and Service Decisions

· Services Marketing

· Branding Strategy: Building Strong Brands

Module 8: Developing New Products and Managing the Product Life Cycle

· New-Product Development Strategy

· The New-Product Development Process

· Managing New-Product Development

· Product Life-Cycle Strategies

· Product Decisions and Social Responsibility

· International Product and Services Marketing

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