Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2- (Diploma-Postgraduate)
Training
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Johannesburg (South Africa) and 3 other venues
*Indicative price
Original amount in GBP:
£ 5,000
Description
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Type
Training
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Location
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Duration
5 Days
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Start date
Different dates available
Suitable for: Marketing Executives. Product Designers. Relationship Managers. Customer Service Managers. Client Service Managers. Marketing Researchers. ales Managers. Sales Executives. Corporate Directors. Divisional Directors. Marketing Lecturers. Marketing Consultant. Brand Managers. Life Cycle Specialists. All others interested in ensuring that there is a high rate of return on Marketing Investment.
Facilities
Location
Start date
Start date
Start date
Start date
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Reviews
Course programme
Course Contents, Concepts and Issues
Marketing Dynamics: Effective Customer and Client-Driven Value,
Orientation and Strategy (2)
· Consumer Markets and Consumer Buyer Behavior
· Model of Consumer Behavior
· Characteristics Affecting Consumer Behavior
· The Buyer Decision Process
· The Buyer Decision Process for New Products
· Business Markets and Business Buyer Behavior
· Business Markets
· Business Buyer Behavior
· The Business Buying Process
· E-Procurement
Module 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
· Customer-Driven Marketing Strategy
· Market Segmentation
· Market Targeting
· Differentiation and Positioning
Module 7: Products, Services, and Brands: Building Customer Value
· What is a Product?
· Product and Service Decisions
· Services Marketing
· Branding Strategy: Building Strong Brands
Module 8: Developing New Products and Managing the Product Life Cycle
· New-Product Development Strategy
· The New-Product Development Process
· Managing New-Product Development
· Product Life-Cycle Strategies
· Product Decisions and Social Responsibility
· International Product and Services Marketing
Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2- (Diploma-Postgraduate)
*Indicative price
Original amount in GBP:
£ 5,000