Marketing Management

UTS Pune
Online

Price on request
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Important information

  • Post Graduate Diploma
  • Online
  • Delhi
  • Duration:
    1 Year
Description

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company's objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these.
Suitable for: Industry has a great demand for marketing managers in today's competitive world. This course will help opening doors of opportunities into a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, several Government and Semi-Government organizations, etc.

Important information
Venues

Where and when

Starts Location
On request
Delhi
4B/1First Floor, Tilak Nagar, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

Any graduate or diploma holder, with three years of experience.

Course programme

SEMESTER I

Marketing Management
Leadership & Organisational Behaviour
Corporate Communication
Management Information Systems
Entrepreneurship

SEMESTER II

International Marketing
Advertising & Sales Promotion
Product & Brand Management
Industrial Marketing
Financial Services Marketing


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