Marketing Management

PCS India - Precise Cosultancy Services
Online

Price on request
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Important information

  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months
Description

The Marketing Management process consists of analysing market opportunity, researching and selecting target markets, developing marketing strategies, planning marketing tactics and implementing and controlling the marketing effort.
Suitable for: This course will enable the student to develop business discipline which focus on the practical application of marketing techniques and the management of organisation's marketing resources and activities.

Important information
Venues

Where and when

Starts Location
On request
Delhi
4B/1 Tilak Nagar, New Delhi, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

10+2 years

Course programme

This subject covers:

Introduction to Marketing
The Marketing Mix
Product-Product Classification and Features of a Product
Product Life Cycle
New Products - Decisions, Steps and Process
New Product Design
Test Marketing
Product Branding and Brand Management
Product Packaging
Product Price and Pricing
Setting the Price
Physical Distribution of Products
Channels of Distribution
Warehousing
Sales Promotion
Advertising
Personal Selling
Direct Marketing


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