Marketing Management
Certificate
Online
Description
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Type
Certificate
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Methodology
Online
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Location
Delhi
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Duration
3 Months
The Marketing Management process consists of analysing market opportunity, researching and selecting target markets, developing marketing strategies, planning marketing tactics and implementing and controlling the marketing effort. Suitable for: This course will enable the student to develop business discipline which focus on the practical application of marketing techniques and the management of organisation's marketing resources and activities.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
Introduction to Marketing
The Marketing Mix
Product-Product Classification and Features of a Product
Product Life Cycle
New Products - Decisions, Steps and Process
New Product Design
Test Marketing
Product Branding and Brand Management
Product Packaging
Product Price and Pricing
Setting the Price
Physical Distribution of Products
Channels of Distribution
Warehousing
Sales Promotion
Advertising
Personal Selling
Direct Marketing
Marketing Management