Marketing Short course

Middlesex University
In London (England)

Price on request

Important information

  • Short course
  • London (England)
  • Duration:
    1 Day
  • When:
    Flexible
Description

This workshop will help delegates gain an awareness of place and need of marketing, and discuss the varied skills and awareness of market analysis and consumer buying behaviour.                  

Important information
What are the course objectives?

By the end of the session delegates will:



Understand the key components of marketing, including product and pricing, branding and customer profiling

Be able to explain the value of marketing to the sales process and how it can inform business and sales strategy

Be equipped with knowledge and skills to apply a marketing plan

Requirements:

Venues

Where and when

Starts Location
Flexible
London
The Burroughs, NW4 4BT, London, England
See map

What you'll learn on the course

Networking
Market
IT
Customer Service
Marketing
Skills and Training
Account management
Market Planning
selling skills
Marketing routes
Market risk
Customer buying behaviour
Market planning

Course programme

Course content
The marketing function and its key role
Customer buying behaviour
Marketing routes
Market information and research
Promotion and advertising
Market risk
Market planning

This workshop is part of the Management Series. Other workshops include:

Advanced selling skills
Effective preparations and follow up of client meetings
Excellence in customer service
Key account management
Marketing
Maximising fund raising opportunities
Maximising social media impact
Networking successfully
Writing a sales strategy
Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7