Research in any field including mass communication, is a collective
human endeavor to discover the truth. Research is a never ending attempt
to make the world a better place to live in. Mass communication research
helps in understanding basic human relationship through sharing of
ideas, opinion and experience.
The areas of study under Mass Media research & Planning are :
Communication :
- Evolution and Development
- Elements
- Sources
- Models
- Methods
- Two Step Theory
- Leaders and Legitimizes
- Agenda Setting
- Communication Barriers
- Feedback and Feed forward
- Social communication
- Media and Social Change
- Organization Communication
- Nature
- Network
- Communication Behavior
- Innovation in Organization
- Practical exercises.
Communication Resarch :
- Approaches
- Empirical
- Behavioral
- Methods
- Quantitative
- Qualitative
- Design
- Hypothesis
- Questionnaire
- Sampling
- Data collection, Management and Analysis
Applied Communication Research :
- Television
- Mood induction effects of news program
- Impact of social identity attachment of journalist on news
selection and production
- Bias in reporting and response
- Advertising effects on child's cognitive formation
- Cartoon TV and character formation
- Radio
- Audience Research
- Exploratory audience research
- Impact studies
- Response studies
- Film
- Effects of sex and violence in movies
- Perception impact of double meaning dialogues
- Identification with positive characters
- Personality effect on character perception
- New Media: Interactivity and Impression Formation
- Cognitive response to animation
- Emotional response to accidental exposure to undesirable
material in search engines
- Internet: addiction and dependency
- Computer usage and social isolation
- Computer usage and personal space
- Media Response
- Citizen Nationalism
- Psychological effect of media context, from and technology
- Virtual versus actual truth
- Media and self image
- Media and context perception
- Credibility crisis
Course M.A. in Journalism and Mass Communication - Distance learning
North Orissa University
