Master in Business Administration(MARKETING)

FIRST SEMESTER

Course 1
Management - 'Theory and Practice'

Course 2
Managerial Economics

Course 3
Accounting for Managers

Course 4 Organizational Behaviour

Course 5 Quantitative Techniques

Course 6
Business Ethics and Values

SECOND SEMESTER

Course 7
Management Information System and Computer Applications

Course 8
Business Law

Course 9
Financial Management

Course 10 Marketing Management

Course 11 Human Asset Management

Course 12
Executive Communication and Research Methodology

THIRD SEMESTER

Course 13
Management of Small Business & Entrepreneurship Development

Course 14
Business Policy and Strategic Management

Course 15
Operations Research

Electives:

GROUP B : MARKETING

16 B
Product and Brand Management

17 B
Marketing of Service

18 B
Sales and Distribution Management

FOURTH SEMESTER

Course 19
International Business Environment

Course 20
Operations Management

Course 21
Total Quality Management


Elective - B

22 B
Advertising & sales Promotion

23 B
Industrial Marketing

24 B
International Marketing