Master Degree in COEMBA – Events

Master Degree in COEMBA - Events

The COEMBA is a two-year masters level program with specialization in Event or Advertising & Media or Public Relations or Sports Management or Hospitality. Along with the additional facility of UGC Approved MBA and Masters Degrees, the COEMBA is the ultimate industry-ready programmed in the field.

Similarly, COEM undergraduate courses in the above fields can now be made more powerful with UGC Bachelors Degrees both BBA and BA degrees.

Why do an COEMBA in event management?

The answer to that question starts with, why do an MBA?

Its simple, a COEMBA makes you a potential manager. It takes you ahead of others, by imparting critical managerial skills to the student. Skills that make a professional. In your chosen career.

So, why an COEMBA in events?
When the MBA boom began around 1994-95; it was in response to the demand for formally trained managers. This demand was because the economy began to boom, in response to economic liberalization. Fifteen years ago the demand began for an MBA, but what companies now realize is that most MBA courses train you in general management skills - they do not teach you the key industry specific skills.

To understand this better, let's look at the following examples. If you do a normal MBA, you will learn general skills pertaining to management like finance, marketing, operations etc. What you will not learn is industry specific skills and knowledge. For example, if you join General Motors, you won't know much about making and selling motor cars! The same applies to if you join a hotel, or a soft drink company etc. Thus, when you join such companies, you still have to undergo product and industry specific training.

This is why most good MBA colleges have started offering industry specific management courses. For example, you can now do a MBA in telecom management, hospital management, hotel management, forest management, insurance management, banking management, communication management, media management, IT management, just to name a few.

In short, the COEMBA gives you a head-start. While others are still grappling with the details of the business and its concepts; the COEMBA student is ready for take-off, literally! Thus the COEMBA - Events prepares you completely for a career in the event management industry - something which no other MBA course in the country can prepare you for. COEM is the first college in the country to offer such a comprehensive program.

Semester I Semester II
Leisure Marketing Research Methods
Management Processes Team Management
Managerial Economics Business Law
Management Accounting Event Planning
Total Quality Management Sponsorship & Endorsement
Business Communication Media Studies
Business Quantification Hospitality
Event Concepts Internship

Semester III Semester IV
Leisure Advertising Entrepreneurship
BLogistics & Vendors Public Relations
Written Analysis & Communication Culture & Entertainment
Costing & budgeting Proposals & Sales
Brand Management Special Event Studies
Project Management Celebrity Management
Event Production Event Analysis & Measurement
Wedding Planning Internship