Master Degree in COEMBA – Public Relations
Master
In Pune
Description
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Type
Master
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Location
Pune
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I
Semester II
Written Analysis & Communication
Project Management
Quantitative Techniques
Organizational Behavior
Business Presentations
Business Law
Computer Applications
Business Environment
Managerial Accounting
MIS & Controls
Advertising
Elective I
Elective I
Elective II
Elective II
Elective III
Semester III
Semester IV
Business Policy & Strategy
Logistics & Vendor Management
Brand Management
Entrepreneurship
Public Relations
International Business
Human Resources
Production Management
Banking & Finance
Elective I
Executive Communication
Elective II
Elective I
Elective III
Elective II
Elective IV
Elective III
PR Electives:
1. Media Concepts
2. ECCP
3. PR Tools & Techniques
4. Media Relations
5. Corporate Communication
6. PR Planning
7. Goodwill & CSR
8. Crisis Management
9. Client Servicing
10. Sponsorship, Endorsement & Brand Ambassadors
11. Business Ethics & Values
12. Case Studies
Master Degree in COEMBA – Public Relations