Master in Management Studies in MarketingPrin. L.N. Welingkar Institute of Mgt Dev and Research
Price on request
- At 2 venues
Frequent Asked Questions
A minimum 50% in graduation, which must be completed by June 2009. Should have taken CAT conducted by the IIMs for the year specified in the admissions advertisement (IIMs have no role in the Welingkar admission Process) and/or MH-CET (2010) and/or ATMA (2010) and/or XAT (2010).
The Master in Management Studies (MMS) program is a 2 year full-time post-graduate program, conducted at Welingkar. On successful completion, the student gets an MMS degree of the University of Mumbai.
The 1st year of the course provides the required foundation by exposing students to the subjects encompassing different areas of business. In the 2nd year, the students specialize in one of the disciplines that include Marketing, Finance, Systems, Operations and Personnel.
The pedagogical feature of the course is the extensive use of case studies and projects based on real-life situations. The case studies and projects are selected so that they develop the students' ability to think about business as a whole. The result is an intensive, highly interactive learning experience for the students.
The first year focuses on providing fundamental skills, knowledge and perspectives. This exposes students to a great number of subjects and allows faculty to co-ordinate materials across courses.
Principles of Management
Statistics for Management
Introduction to Computers
Taxation-Direct and Indirect taxes
Human Resources Management-I
Introduction to Software Packages viz: SPSS,
Captaline Ole, CIMM, Prowess
Welingkar First Year Management core provides ground work in basic management disciplines; Economics, Finance, Financial, and Cost accounting, Management Science, managing people and organization design, marketing, Operations management, the government and legal environment of business, statistics and strategy.
Strategic Management and Turnaround Strategy
Working in teams over a 13 week period students grapple with current, real-world challenges facing organizations. Together with participating managers, they frame the critical issues to analyze and develop possible alternatives.
Advertising and Sales
Sales & Distribution Management
Consumer Buyer Behaviour
Quantitative Models in Marketing
Product Service and Brand Management
Managing Sales Force
Ethics in Business
Management Information Systems